Wafels & Dinges - Franchise
Quick Franchise Summary
Wafels & Dinges brings legendary sophistication and fun to street food. With uncompromising ingredients, irresistible aromas and a quirky attitude, we deliver award-winning indulgence to match the strongest cravings. Learn more about our celebrity following, tiny stores, incredible volume, costs, benefits and available locations today!
Wafels & Dinges
Franchise Cost, Fees & Facts for 2022
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Wafels & Dinges - Franchise Information
The Real Belgian Deal
The story of Wafels & Dinges begins in the summer of 2007 with a single food truck roaming the streets of New York City. Within 2 years our authentic Belgium wafels were legendary. In 2009, we were bestowed the NYC Vendy Award for Best Mobile Vendor. From there we were the 2010 Winner of “Throwdown with Bobby Flay”, 2013 Best Dessert Truck in America by the Daily Meal, and Top 5 Best Quick Serve Restaurants in New York by Time Out in 2016.
“Man vs. Food” and “Eat Street” have both dedicated a special feature to Wafels & Dinges. Al Roker nearly lost his mind on-air over a waffle on “The Today Show” and Jerry Seinfeld recommended our waffles to Andersen Cooper. And still to this day, our trucks continue to cater to virtually every movie set and TV show that's shot in NYC… and the rest, as they say, is history.
An Investment that Makes Sense
Wafels & Dinges has created a unique opportunity that is based on custom kiosk design that thrive in high profile tourist markets. Our small footprint locations are typically 100 to 600 square feet, require a low initial investment and are easy to operate. The uncompromising and timeless quality of our Liege style wafels and accompanying “dinges” (Belgium slang for toppings), continue to yield high consumer demand.
The details of the Wafels & Dinges experience are thought through and feature a sophisticated yet quirky and accessible design of packaging, kiosks and menus. Our stores have open access designs to allow the delightful aromas of our Liege wafels to travel to as many admiring noses as possible. They perform best in a conducive setting, surrounded by seating and adjacent to high foot-traffic in a recreational mindset. The total initial investment starts as low as $250,000 for each store and requires as little as 20% of the final total investment in initial capital.
More Popular then Ever!
Desserts are more popular than ever… and trending higher. Based on the Center for Generational Kinetics’ research, Gen Z and Millennial consumers are a “tremendously influential” segment of dessert buyers, are more likely to eat desserts than other generations and 87 percent of them think about eating dessert at least once a day! Given those generations’ increasing spending power and their appreciation of dessert and street food, we anticipate accelerated demand for what we love and what we do over the next five years and beyond.
On a financial note, our tiny, inexpensive to develop and operate stores open the entire 2019 calendar year had an impressive Average Gross Sales of $1,174,676. Although shut down for most of the year, 2020 NYC locations managed to average $439,489 for the year. As an indication of the future, those stores open in NYC and MN for the first 11 months of 2021 averaged $974,348.*
Inspirational Culture and Support
Wafels & Dinges exudes authenticity and friendliness. With uncompromising ingredients, irresistible aromas, and a quirky attitude, we deliver indulgence to match the strongest cravings of passersby of all ages. Because our values are centered around taking pride in our craftsmanship, inspiring others, and owning our actions, we believe that the success of our franchisees is paramount to our brand. Our franchisees benefit from our best in breed menu, coaching, training, site selection, store design and development.
Key to our brand positioning and success is our marketing team’s implementation of local public relations, social media content and digital promotion that has made Wafels & Dinges famous.
What Makes Us Irresistible?
If you share our same passion for serving legendary quality authentic Belgian waffles with dinges, great coffee and the “Best Hot Cocoa in NYC” many times over - for breakfast, afternoon snack and a late night treat - we will be happy to address your initial questions and review available opportunities in your market.
*See 2021 FDD for details.