Valpak - Franchise

Quick Franchise Summary

Valpak is a direct marketing franchise system that provides mobile, online, and print advertising solutions to businesses across North America. Since the company's founding in 1968 with our flagship Blue Envelope, Valpak has evolved into a sophisticated direct marketing system that helps businesses reach their target audience.

*Please contact "Valpak" to confirm the accuracy of any information provided on this page.

Business Cost, Fees & Facts for 2022

Minimum Cash Required $75,000
Net Worth Required $150,000
Total Investment $75,000 - $150,000
Training & Support Yes

Available In These States:

We are currently accepting inquiries in ALL States
  • Overview
  • Testimonials


Valpak - Franchise

A Franchise With Measured Success!
In a time where accountability in advertising is becoming mainstream, Valpak delivers. After nearly 40 years in an industry we pioneered, Valpak is still the #1 brand by far with over 70,000 advertisers distributing over 20 billion inserts to targeted consumers in 44 million homes monthly. Consumers have grown to depend on Valpak products to deliver great savings and business owners continually enjoy the measured results and ongoing success of cooperative direct mail and web based advertising with Valpak.
In 1968, our founder pioneered the concept of large-scale local cooperative direct mail advertising. Today we're still the leader. We help local, regional and national businesses prepare offers and messages, and send them to a receptive audience with above-average income and spending habits. A Valpak franchise has the opportunity to control its own destiny; enjoys a strong, positive public image; and is effective in helping local businesses achieve their marketing objectives.
Today Valpak continues to grow, in fact in July of 2007, we began printing out of our brand new, state of the art manufacturing facility. This new facility is 500,000 square feet and approximately 10 acres under one roof and represents a $225 million investment in Valpak's future. There is nothing like it in the world.
The Valpak Opportunity

High income potential
  • $49 billion industry is growing at 8% annually.
  • The sustained growth rate of Valpak is more than double the industry average.
  • You don't need to reinvent the wheel! Our successful franchisees have been refining this program for many years.
  • Share in passive profits from over $150 million in national & intermarket sales
  • Unlike most franchise opportunities, Valpak is not a royalty-based system. This means you keep a larger share of the profits generated by five different revenue streams.
High Visibility & Recognition
  •  We pioneered the industry almost 40 years ago and continue to be the leader
  • Valpak is twice as large as its next two competitors combined; supported by nearly $10 million worth of national media exposure annually - the #1 brand by far.
  • We mail more than 500 million envelopes a year containing more than 20 billion local, regional and national offers to nearly 46 million households monthly.
  • Nearly eight out of 10 adults receiving the Valpak envelope open and look through it. (Source: Consumer Communications Inc., March 2004)
Solid, reliable company
  • Valpak has a rich heritage dating back to 1968.
  • Valpak is an affiliate of Cox Newspapers. Cox Newspapers is a division of Cox Enterprises, the sixth largest media company in the U.S.
  • Simple Business Model
  • Valpak helps businesses grow by attracting new customers with repeated, high-quality direct mail offers.
  • Our successful franchisees and sales representatives build relationships by offering proven advertising and marketing solutions.
  • Proprietary software and technology tools help you focus on the unique opportunities of running a Valpak office.
  • More than 300 hours of training are available per year!
  • Multiple regional and national conventions held annually for owners and sales representatives.
  • Team One - a group of dedicated professionals provides close supervision and assistance to help insure smooth startup.
  • The Valpak Network is supported annually by a corporate advertising budget of more than $10 million.
  • Monthly national promotions tie in with major entertainment names - recent mailings included Warner Bros., CBS, TNT, NASCAR, Sony, 20th Century Fox and Paramount.
  • The Valpak family of franchises and home office support provide the help and guidance necessary to grow your business effectively.
What is the Initial Investment?
  • Initial franchise and training fee - $17,500
  • Territory costs are based on size of market - starting at $25,000
  • Opening inventory - none
  • Great Start Up program to help you get started fast
  • Location - may be home-based or operate from office
  • Net worth requirement - minimum of $150,000
  • Liquidity requirement - minimum of $75,000
  • Offered by prospectus only
Are You a Candidate?
We provide all the tools and support necessary to help you achieve your personal business ownership goals through the Valpak franchise opportunity. The rest is up to you. If you enjoy direct sales and you're motivated, have a good work ethic and want to control your own destiny, the Valpak opportunity may be perfect for you.
  • In order to be considered for a Valpak franchise you must either live or have the ability to work full-time in the market in which your franchise will be located.
  • Valpak is not currently offering franchises outside of North America.
  • You must have a minimum of $75,000 to invest.


"As we talked more with the people within the Valpak organization we realized that it would give us the freedom and certainly the financial independence that we were looking for as we moved later in years."Bill Schrack
"I had the opportunity to look into several other direct mail franchises and I liked the Valpak model the best...I wanted to have the ability to develop a sales force and derive my earnings off of their efforts and develop a business which is an asset that continues to grow in value..."Dave Ireland
"Valpak looks for people who want to help people and what amazed me as we did our due diligence on the company was just how much support this company gives you as a business owner, as a new franchisee...I should have done this years ago, that's the bottom line."Scott Farkas

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