Griswold Home Care - Franchise

Griswold Home Care is a trusted, established home care franchise built around helping seniors and other adults remain where they feel most comfortable: at home. As one of the first companies in the United States to offer in-home care to seniors and adults with disabilities, illnesses, or injuries, Griswold has helped define what compassionate care should look like.

With a 43-year brand history and a mission rooted in dignity, kindness, and peace of mind, Griswold gives franchise owners the opportunity to build a relationship-driven business that makes a meaningful difference for clients, families, and local communities.

Why Own a Griswold Franchise?

Griswold offers franchise owners the strength of an established system, a clear path to growth, and a purpose-driven model centered on essential in-home care services. Owners step into a brand recognized for both franchisee satisfaction and care quality, supported by a collaborative culture and experienced home office team.

• Proven 43-year brand: Join an established home care system with decades of experience and a trusted reputation.
• Award-winning owner satisfaction: Griswold has been recognized by Franchise Business Review with the 2026 Owner Total Satisfaction award, reflecting strong franchisee support and engagement.
• Outstanding care recognition: Griswold has been named a four-year Best of Home Care Endorsed National Provider by Activated Insights, highlighting consistent quality and client satisfaction.
• Collaborative owner culture: Franchise owners are part of a network that shares best practices, supports one another, and grows together.
• Expert home office support: Owners receive guidance from experienced home care professionals in operations, compliance, marketing, and growth.
• Low Startup Investment: Compared with many franchise opportunities, home care offers relatively low startup costs and no inventory or retail space.
• Growing Industry Demand: Serve the rapidly expanding senior population with essential, relationship-driven services that make a meaningful impact.
• Build Long-Term Value: Create recurring revenue and a sellable business asset.

Services & Customer Value

Griswold franchise owners help meet the growing need for non-medical in-home care by supporting adults who want to age in place. The brand’s care-first approach focuses on helping clients maintain comfort, independence, and peace of mind while giving families confidence that their loved ones are supported.

Griswold’s model is built around compassionate, relationship-driven service. Franchise owners help coordinate care that supports daily living needs while developing meaningful connections with clients, families, caregivers, referral partners, and community organizations.

Training & Support

Griswold is passionately committed to the success of its franchise owners. The home office team provides experienced guidance across key areas of the business, including operations, compliance, marketing, and growth. Franchisees benefit from a support structure designed by home care professionals who understand both the operational and human sides of the business.

Industry Climate

The demand for in-home care continues to be supported by powerful demographic trends. According to the attached Griswold materials, 90% of adults age 65 or older want to age in place in their homes and communities, and the number of people needing long-term care is projected to more than double by 2050 compared with 2000.

As the senior population grows, more families are seeking care solutions that help loved ones remain safe, comfortable, and connected to the places they know best. Griswold franchise owners serve this need with essential services that cannot be outsourced and that make a direct impact in their communities.

Ideal Candidate

Griswold may be a strong fit for individuals who are passionate about helping others, building relationships, and leading a service-focused business. The brand is well suited for owners who value collaboration, community involvement, operational excellence, and the opportunity to provide meaningful support to seniors, adults with care needs, and their families.

Brand Differentiators

• One of the first companies in the United States to offer in-home care to seniors and other adults with care needs.
• Among the first to franchise the home care model more than 40 years ago.
• Care-first brand philosophy focused on dignity, kindness, and treating clients like family.
• Griswold uses advanced technology such as automation and AI to amplify our ability to provide compassionate care.
  
• Collaborative franchise network with a culture of shared best practices and owner support.
• Recognition for owner satisfaction and quality of care.
• Essential, relationship-driven services serving a growing senior population.