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Relax The Back


Quick Summary

Relax The Back, the #1 back and neck pain relief franchise, is the ideal opportunity for entrepreneurs ready to tap into a multitrillion-dollar industry. As the nation’s largest specialty retailer of ergonomic and comfort products, and with more than 30 years in the industry, Relax The Back has mastered a franchise model that facilitates growth.

Quick Facts

  • Minimum Cash Required

    $100,000
  • Net Worth Required

    $500,000
  • Total Investment

    $243,000 to $351,200
  • Franchise Fee

    $29,500
  • # of Existing Units

    94
  • Financing Assistance

    3rd Party
  • Military/Veteran Promotion

    Yes

Available In These States:

We are currently accepting inquiries in these states:
  • AL
  • AK
  • AZ
  • AR
  • CT
  • DC
  • FL
  • GA
  • HI
  • ID
  • IL
  • IN
  • IA
  • KS
  • KY
  • LA
  • MD
  • MA
  • MI
  • MN
  • MS
  • MO
  • NE
  • NV
  • NH
  • NJ
  • NM
  • NY
  • NC
  • OH
  • PA
  • RI
  • SC
  • TN
  • VA
  • WV
  • WI

Not Available In These States:

We are NOT currently accepting inquiries in these states:
  • CA
  • CO
  • DE
  • ME
  • MT
  • ND
  • OK
  • OR
  • SD
  • TX
  • UT
  • VT
  • WA
  • WY
Overview
Testimonials
Military & Veteran
Video
Press Releases

Overview

Relax The Back

 

The nation's largest specialty retailer of ergonomic and back care products and the only retail franchise of its kind in the $500 billion health and wellness Industry. For over 30 years Relax The Back has been offering 24/7 product solutions to relieve back and neck pain. Becoming part of Relax The Back not only allows you to build your own wealth and achieve the financial success and independence you are looking for, but help people live more comfortable lives. Own a business that makes a difference and changes lives! 

 

Market Size and Growth Potential

 

Our target customer is part of the largest and most affluent segment of the population. Consider these facts:

  • $200 billion+ – The annual cost of chronic back pain in America. 
  • 80% – The amount of Americans who will experience back pain at some point in their lives. 
  • $186 million – The number of workdays lost each year due to back pain. 
  • $574 Billion and Growing – The annual amount spent on health and wellness nationally.
  • 51% – Percentage of back pain sufferers that feel like they have no control over their pain.

Relax The Back, a simple, effective, lucrative model offering...
 
High-Ticket Items – High average tickets on quality merchandise – and you’re not dealing with many cash transactions.
 
Minimal Staff – It only takes a few employees to run a store, eliminating the need to manage employee shifts.
 
Optimum Work-Life Balance –  Franchise location hours are usually 10 a.m. to 6 p.m., with shorter weekend hours, making time with your family a reality, not a goal.
 
Take advantage of this top franchise opportunity, and rest assured that Relax The Back makes it as easy as possible for you to grow your business in a booming market.

Training and Support
 

When you own a Relax The Back franchise you will combine your entrepreneurial dream with all the resources, experience, and knowledge of a powerful and robust franchisor. With Relax The Back you are teaming up with a veteran – an experienced franchisor with a long history of franchise development and support. You don’t have to re-invent the wheel. We provide a time-tested business model, as well as strong product training, operations and sales procedures.

 

Being a part of Relax The Back means your fellow franchisees support you and your business by providing mentoring, advice, and new ideas. Relax The Back provides a great work-life balanced lifestyle, excellent income, and long-term equity in a very stable business.

 

See how the Relax The Back training model sets us apart from other franchises and sets you up for success. 

 

Ownership Training Accelerator  Master every aspect of running a successful franchise with our in-depth, accelerated training program. 

RTB Marketing Engine  Reach top prospects with structured marketing support designed to drive foot traffic directly to your location.

Health And Wellness Provider Partnership Program We’ll show you how to connect with local medical professionals to open doors for referral opportunities. 

Franchise Mentor Program 
You’ll be paired with a successful franchise owner for ongoing support as you navigate the new franchise owner experience.

 

Additional Support For Franchise Owners

Sales 

Consultations with corporate sales teams
Access to annual sales conferences, conventions and trade shows
Mentors to advise on sales practices
Regular check-ins with corporate sales representatives
Courses on critical sales skills and industry-related information
Training in vendor relations
On-site training support from Relax the Back corporate team and vendors

Marketing
Marketing on national and local levels
Involvement in the Medical Partnership Program, an outreach program to the medical community
Assistance in creating local print and online ads, brochures and direct mail
A website for your individual franchise location
Social media guidance
Advertising materials for health and wellness products
Regular marketing consultations

Merchandising/Store Design

Pre-negotiated and discounted exclusive vendor rates
Store layout and design assistance
Initial inventory assortment
Full visual display assistance
Sourcing of new products

Operations 
Location selection
Training in inventory management software
QuickBooks integration for accounting management
Financial, sales and metrics reports
Intranet system providing timely communication and ongoing training
Franchise training materials

Qualifications
 
For a Relax The Back franchise owner, the qualifications are simple: an entrepreneurial drive and a desire to help customers achieve pain-free lifestyles. We have franchise owners from all backgrounds, including corporate management, sales and entrepreneurs. It doesn’t matter what your professional experience entails, your passion and our proven franchise model and support will help you build strong equity in the business and achieve your financial goals. 

Testimonials

"When you choose Relax The Back’s health and wellness franchise model, you tap into a huge market of people who have a pressing need to invest in solutions that work. In addition to helping customers achieve pain-free lifestyles, you’re building your own wealth and achieving your financial goals."Steve Cannata , Relax The Back Franchise Owner (3 Stores in AZ and WA)
“I believe that one should own a Relax The Back store if they feel that they want to specialize in helping others. The consultative approach we take with our clients not only builds their confidence in our solutions for Back and Neck pain, but allows us to cultivate a customer or even friend for life. They trust that we are the professional to go to for their daily comfort needs.”Bob Duncan , Relax The Back Franchise Owner
"With Relax The Back, I got the franchise experience I always wanted: structured operational guidance and support from fellow franchisees. Plus, I found a company that shares my passion of helping people live pain-free lives."Mark and Jennifer Marshall , Relax the Back Franchise Owner, KY

Military & Veteran Promotions

We are a proud supporter of our nation’s veterans. Veterans receive $10,000 off on the franchise fee.

Video(s)


Video Selections

  • Relax The Back: Supporting Franchise Success and a Better Work-Life Balance

  • What is inspiring about the job, and the opportunities ahead?

  • What would be your main message to prospective franchisees?

  • What type of person is a good fit for Relax the Back franchise ownership?

  • How does Relax the Back’s Support System make it a unique opportunity?

  • Spotlight Webinar: Steve Cannata

  • What has been your experience with visual merchandising support?

  • Why did you choose Relax the Back over other franchises?

Press Releases & Awards

2/2/2017 - RELAX THE BACK RANKED AMONG THE FRANCHISE ELITE IN ENTREPRENEUR’S ESTEEMED 38th ANNUAL FRANCHISE 500®
Details...
4/4/2016 - RELIEF IS ON THE WAY TO LOUISVILLE: Relax The Back is set to open a new store in The Forum Shopping Center
Details...
4/4/2016 - Relax The Back Becomes Visionary Sponsor for the North American Spine Foundation
Details...
4/4/2016 - Relax The Back Comes to Cahaba Village Plaza
Details...

Additional Info

Training & Support

 

 

Additional Investment