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Relax The Back


Quick Summary

Relax The Back, the #1 back and neck pain relief franchise, is the ideal opportunity for entrepreneurs ready to tap into a multitrillion-dollar industry. As the nation’s largest specialty retailer of ergonomic and comfort products, and with more than 30 years in the industry, Relax The Back has mastered a franchise model that facilitates growth.

Quick Facts

  • Minimum Cash Required

    $100,000
  • Net Worth Required

    $500,000
  • Total Investment

    $243,000 to $351,200
  • Franchise Fee

    $29,500
  • # of Existing Units

    94
  • Financing Assistance

    3rd Party
  • Military/Veteran Promotion

    Yes

Available In These States:

We are currently accepting inquiries in these states:
  • AL
  • AK
  • AZ
  • AR
  • CT
  • DC
  • FL
  • GA
  • HI
  • ID
  • IL
  • IN
  • IA
  • KS
  • KY
  • LA
  • MD
  • MA
  • MI
  • MN
  • MS
  • MO
  • NE
  • NV
  • NH
  • NJ
  • NM
  • NY
  • NC
  • OH
  • PA
  • RI
  • SC
  • TN
  • VA
  • WV
  • WI

Not Available In These States:

We are NOT currently accepting inquiries in these states:
  • CA
  • CO
  • DE
  • ME
  • MT
  • ND
  • OK
  • OR
  • SD
  • TX
  • UT
  • VT
  • WA
  • WY
Overview
Testimonials
Military & Veteran
Video
Press Releases

Overview

Relax The Back

Started by an osteopath who had trouble helping his patients find the self-care products needed to relieve their pain, Relax The Back has been a top franchise for back and neck pain relief products for more than 30 years. Since our founding, we’ve grown from a handful of stores to a trusted brand in the health and wellness industry. We’ve helped countless customers find the pain relief they need, while enabling our franchise owners to find the financial success they seek. 

MARKET SIZE AND GROWTH POTENTIAL

When you choose Relax The Back’s health and wellness franchise model, you tap into a huge market of people who have a pressing need to invest in solutions that work. In addition to helping customers achieve pain-free lifestyles, you’re building your own wealth and achieving your financial goals.

  • $200 billion+ – The annual cost of chronic back pain in America. 
  • 80% – The amount of Americans who will experience back pain at some point in their lives. 
  • $186 million – The number of workdays lost each year due to back pain. 
  • $574 Billion and Growing – The annual amount spent on health and wellness nationally.
  • 51% – Percentage of back pain sufferers that feel like they have no control over their pain.

“The Relax The Back franchise model is different than any other franchise model, and it works. It’s simplistic and conducive to growth. We’re selling high-ticket items to people who really need back pain solutions. And, you have the constant support of your franchisor. It’s so much easier than any other franchise you could own.”

"When you choose Relax The Back’s health and wellness franchise model, you tap into a huge market of people who have a pressing need to invest in solutions that work. In addition to helping customers achieve pain-free lifestyles, you’re building your own wealth and achieving your financial goals." Steve Cannata - Relax The Back Franchise Owner (3 Stores in AZ and WA)

SIMPLE, EFFECTIVE, LUCRATIVE FRANCHISE MODEL


After more than 30 years in the health and wellness franchise industry, Relax The Back has mastered a franchise model that facilitates your growth. 

Top Products – You have the opportunity to provide life-changing, high-end products like ergonomic chairs, mattresses, zero-gravity recliners and more.  

High-Ticket Items – You don’t have to sell a large quantity of items to keep your store up and running like you would with low-priced items – and you’re not dealing with many cash transactions. 

Exclusive Offerings –You’ll be the only vendor in your area selling your products. The majority of offerings provided by Relax The Back are exclusive to our brand. 

Minimal Staff – It only takes a few employees to run a store, and many work full-time, eliminating the need to manage employee shifts. Based on the nature of the industry and our high-end products, most franchise owners experience low turnover from their team members.

Outstanding Training And Support
– Corporate and on-site training [link to: 3.0] equip Relax The Back franchise owners to run successful and growing businesses.

Optimum  Work-Life Balance – Franchise location hours are usually 10 a.m. to 6 p.m., Monday through Saturday, making time with your family a reality, not a goal. You shouldn’t have to put in excessive hours to earn the living you desire. 

Take advantage of this top franchise opportunity, and rest assured that Relax The Back makes it as easy as possible for you to grow your business in a booming market.

“I believe that one should own a Relax The Back store if they feel that they want to specialize in helping others. The consultative approach we take with our clients not only builds their confidence in our solutions for Back and Neck pain, but allows us to cultivate a customer or even friend for life. They trust that we are the professional to go to for their daily comfort needs.” - Bob Duncan, Relax The Back Franchise Owner

TRAINING & SUPPORT
 
Taking the leap into franchise ownership is an exciting venture. One of the greatest benefits of our franchise ownership model is that you have a partner with you every step of the way. While most franchise models cut off their support once a location is up and running, truly supportive franchisors provide continuous training and assistance for ongoing profitability. 

See how the Relax The Back training model sets us apart from other franchises and sets you up for success. 

Ownership Training Accelerator – Master every aspect of running a successful franchise with our in-depth, accelerated training program. 

RTB Marketing Engine – Reach top prospects with structured marketing support designed to drive foot traffic directly to your location.

Health And Wellness Provider Partnership Program – We’ll show you how to connect with local medical professionals to open doors for referral opportunities. 

Franchise Mentor Program – You’ll be paired with a successful franchise owner for ongoing support as you navigate the new franchise owner experience.

"With Relax The Back, I got the franchise experience I always wanted: structured operational guidance and support from fellow franchisees. Plus, I found a company that shares my passion of helping people live pain-free lives." - Mark and Jennifer Marshall, Relax the Back Franchise Owner, KY

ADDITIONAL SUPPORT FOR FRANCHISE OWNERS

Sales 

Consultations with corporate sales teams
Access to annual sales conferences, conventions and trade shows
Mentors to advise on sales practices
Regular check-ins with corporate sales representatives
Courses on critical sales skills and industry-related information
Training in vendor relations
On-site training support from Relax the Back corporate team and vendors

Marketing
Marketing on national and local levels
Involvement in the Medical Partnership Program, an outreach program to the medical community
Assistance in creating local print and online ads, brochures and direct mail
A website for your individual franchise location
Social media guidance
Advertising materials for health and wellness products
Regular marketing consultations

Merchandising/Store Design

Pre-negotiated and discounted exclusive vendor rates
Store layout and design assistance
Initial inventory assortment
Full visual display assistance
Sourcing of new products

Operations 
Location selection
Training in inventory management software
QuickBooks integration for accounting management
Financial, sales and metrics reports
Intranet system providing timely communication and ongoing training
Franchise training materials

QUALIFICATIONS
 
For a Relax The Back franchise owner, the qualifications are simple: an entrepreneurial drive and a desire to help customers achieve pain-free lifestyles. We have franchise owners from all backgrounds, including corporate management, sales and entrepreneurs. It doesn’t matter what your professional experience entails, your passion and our proven franchise model and support will help you build strong equity in the business and achieve your financial goals. 

Testimonials

"When you choose Relax The Back’s health and wellness franchise model, you tap into a huge market of people who have a pressing need to invest in solutions that work. In addition to helping customers achieve pain-free lifestyles, you’re building your own wealth and achieving your financial goals."Steve Cannata , Relax The Back Franchise Owner (3 Stores in AZ and WA)
“I believe that one should own a Relax The Back store if they feel that they want to specialize in helping others. The consultative approach we take with our clients not only builds their confidence in our solutions for Back and Neck pain, but allows us to cultivate a customer or even friend for life. They trust that we are the professional to go to for their daily comfort needs.”Bob Duncan , Relax The Back Franchise Owner
"With Relax The Back, I got the franchise experience I always wanted: structured operational guidance and support from fellow franchisees. Plus, I found a company that shares my passion of helping people live pain-free lives."Mark and Jennifer Marshall , Relax the Back Franchise Owner, KY

Military & Veteran Promotions

We are a proud supporter of our nation’s veterans. Veterans receive $10,000 off on the franchise fee.

Video(s)


Video Selections

  • What is inspiring about the job, and the opportunities ahead?

  • What would be your main message to prospective franchisees?

  • What type of person is a good fit for Relax the Back franchise ownership?

  • How does Relax the Back’s Support System make it a unique opportunity?

  • Spotlight Webinar: Steve Cannata

  • What has been your experience with visual merchandising support?

  • Relax The Back: Supporting Franchise Success and a Better Work-Life Balance

  • Why did you choose Relax the Back over other franchises?

Press Releases & Awards

4/4/2016 - RELIEF IS ON THE WAY TO LOUISVILLE: Relax The Back is set to open a new store in The Forum Shopping Center
Details...
4/4/2016 - Relax The Back Becomes Visionary Sponsor for the North American Spine Foundation
Details...
4/4/2016 - Relax The Back Comes to Cahaba Village Plaza
Details...

Additional Info

Training & Support

 

 

Additional Investment