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MOOYAH Burgers, Fries & Shakes

Quick Summary

MOOYAH Burgers, Fries & Shakes is one of the hottest and fastest-growing "better burger" franchise opportunities in the world. We are keepers of the great American meal, masters of the burger, owners of the French fry and crafters of the shake. We offer franchisees training, marketing solutions, and so much more. Inquire today to learn more!

Quick Facts

Minimum Cash Required$150,000
Total Investment$383,350 – $598,300
Franchise Fee$35,000
Training & SupportYes
Click To See Quick Facts

Available In These States:

We are currently accepting inquiries in these states:
  • AL
  • AK
  • AZ
  • AR
  • CO
  • CT
  • DE
  • DC
  • FL
  • GA
  • ID
  • IL
  • IN
  • IA
  • KS
  • KY
  • LA
  • ME
  • MA
  • MI
  • MS
  • MO
  • MT
  • NE
  • NV
  • NH
  • NJ
  • NM
  • NC
  • OH
  • OK
  • PA
  • SC
  • TN
  • TX
  • UT
  • VT
  • WV
  • WI
  • WY

Not Available In These States:

We are NOT currently accepting inquiries in these states:
  • CA
  • HI
  • MD
  • MN
  • NY
  • ND
  • OR
  • RI
  • SD
  • VA
  • WA


MOOYAH Burgers, Fries & Shakes

MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept offering mouthwatering made-to-order burgers, French fries hand cut from Idaho potatoes, and real ice cream shakes.
One Seriously Fun Brand - Great Burgers - Great Opportunity!!
At MOOYAH Burgers, Fries & Shakes, we love to have fun. And yet, we couldn’t be more serious about the food we serve. We’re talking fresh-baked buns, never-frozen beef, hand-cut fries, real ice cream shakes and other delicious nouns preceded by quality-assuring adjectives. We’re a place where Certified Angus Beef® and a chalkboard drawing wall can comfortably coexist. Because we believe having high-quality food doesn’t require you to have a low-quality personality.
We’re as fresh as we are fun. As intelligent as we are imaginative. And as picky as we are playful. Put simply, we believe making seriously good food doesn’t have to be such serious business.
Our History
MOOYAH was founded by industry veterans Rich Hicks and Todd Istre in 2007 in Plano, TX. Our very first restaurant was a franchise location, and we’ve continued to grow the brand with passionate and dedicated franchise partners ever since. 

  • In 2013 we opened our first international restaurant in Dubai and celebrated our 50th location.
  • In 2016, we debuted a new menu featuring 100% Certified Angus Beef and added all-natural grilled chicken to complement our all-natural turkey and black-bean veggie options.
  • We also opened our 100th restaurant with a nation-wide celebration, and can now be found in 19 states and 8 countries.

We’ve also racked up a few accolades along the way.
In 2017, MOOYAH was named to Entrepreneur’s Franchise 500 list, Franchise Times' Fast & Serious list of the smartest growing franchise brands, and was ranked #11 on Fast Casual Magazine’s annual Top 100 Movers & Shakers, a list the brand has been included on every year in the last ten years of rankings.
Ideal Partner
You love burgers, fries, and shakes and can’t live without ‘em. You have business acumen, leadership experience, and what we call the hospitality gene – people genuinely like you and you enjoy serving others in your community. You’re dedicated to running the best restaurant ever, period. You know what you’re doing – or at least you’re willing to learn from us!
Ready to join the MOOYAH family?
Please request information to take the next steps with bringing the best burger to your market!


Bailey McGuire and Frank Sciuto are not part of an internationally-acclaimed, Grammy award-winning hip hop duo, but MOOYAH Burgers, Fries & Shakes still treats them like superstars. It all started when Sciuto was doing some real estate work for the brand. “I was living in Chicago at the time doing marketing, and we had always bounced ideas off each other about starting our own business,” McGuire said. “He came to me with the opportunity. I quit my job in Chicago, moved back to Texas and we opened our first location.” The friends’ first MOOYAH was only the 12th location for the brand overall at the time, but from the beginning Bailey and Frank were able to concentrate on the bigger picture thanks to MOOYAH’s attention to detail. “I can trust them 100 percent to deliver the great food customers love, and I get to focus on other parts of my business, like marketing and getting involved with the community,” McGuire said. Frank Sciuto & Bailey McGuire
Chuck and Denise Kerr are not award-winning movie megastars, but MOOYAH Burgers, Fries & Shakes has given them the kind of attention and support silver screen legends would be envious of. After deciding corporate America wasn’t for him, Chuck was looking for what’s next. After his wife called him to rave about the food at MOOYAH, he knew what was next. “MOOYAH has supported us on many different levels,” Chuck said. “If I have any issues, MOOYAH is on the phone, driving it up the channel and trying to get resolutions. They’re putting me in front of who I need to talk to if I need to talk to. They’re constantly trying to negotiate better quality products, from the food to everything else.” The brand has become a family affair for Chuck and Denise, with their two daughters working at their location. The store itself is expected to reach $2 million in sales during 2015 after being open for less than two years. Chuck & Denise Kerr
The Kullmans are not world-famous athletes traveling the globe basking in adulation, but they do get the kind of first-class treatment MOOYAH franchisees have come to expect. Family patriarch Jeff Kullman explained how one of his sons brought MOOYAH Burgers, Shakes & Fries to the family’s attention. “We were looking at different franchise concepts, and our oldest son read an article in a trade publication about MOOYAH,” he said. “One of the things that was important to him was model efficiency, and that’s what MOOYAH had.” That, coupled with the model’s simplicity and strong profit potential, has put the Kullmans on the path to success. Jeff went on to highlight how MOOYAH offers franchisees more than just a superior product to provide to customers. “They’re extremely supportive, from advertising and marketing strategies to helping with any operational challenges,” he said. “Most importantly, they’ll listen to you. The executive team has an open door policy – it’s not a challenge to get a hold of them or have them respond to your situation and needs. It’s what I would assess as a true partnership.” The Kullman Family

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