3 Trades - 1 Brand
Maximize Service Opportunities
We're the one stop service company of choice for customers because we cover all major components under one brand. This allows you to maximize service opportunities and gain greater market share. We understand the importance of cross-selling and provide our technicians with the skills and knowledge to do it effectively.
Protection and Peace of Mind
Our Home Care Agreement (HCA) provides customers with the peace of mind of knowing that their home's systems will by professionally maintained. HCA customers receive 4 visits each year from Michael & Son Services technicians - 2 HVAC precision tune-ups, one plumbing inspection and one electrical inspection.
Michael & Son started as an electrical services company. In 2003, we added plumbing services, and in 2007 we added HVAC services. By providing a comprehensive offering of home services - HVAC plumbing and electrical services - we create service opportunities through courtesy inspections and our Home Care Agreement.
We call this the "Cycle of Service" where each department gets the chance to serve our customers. Cross-selling and service recommendations have built Michael & Son Services into the dominant home services company in the mid-Atlantic. Our trades do not compete with each other; they create the opportunities for the other trades to enter the home.
Marketing & Advertising
The Power Of Unity
Our marketing has branded us as the one stop service company of choice for any of our customers' plumbing, electrical, heating & cooling needs. Our franchisees don't have to worry about multiple budgets or competing brand names. Michael & Son Services is recognized as an advertising powerhouse in the home services industry.
Simply put, we set the standard for advertising in the industry. In 2016, Michael & Son Services was voted "best marketing campaign of the year" by the Washington Business Journal for our nationally-recognized Super Bowl commercial featuring Mike Tyson. The strength of the Michael & Son brand and our reputation for quality and reliable service comes from a variety of advertising forms.
Our in-house advertising team will work with you and our advertising agency to help leverage the best advertising packages for your territory through a variety of TV, radio, print and digital advertising. Our in-house marketing team can also help you create custom content for commercials or print materials.
Our 24/7 call center is the first point of contact in your customer's service experience. Located in our Richmond, VA office, our state-of-the-art call center seats up to 150 customer service representatives and utilizes the latest interactive voice response system. With thousands of daily calls, our representatives simply provide the highest quality service experience; you can't get that from outsourcing!
From our call center, accounting department to CRM platform, the connectivity of our administrative support allows you to focus providing exceptional customer service and creating revenue opportunities. Through decades of experience, we have the systems in place to make the back end of your business run like a well-oiled machine.
Consistency, structure, continued education and training are the building blocks of the foundation for Michael & Son Services. We'll provide you with ongoing support and training throughout your journey.
Our custom CRM streamlines your operation from the office to the field - including scheduling, dispatching and performing a perfect service call.
Our software solution provides customized solutions to dispatching, customer tracking, invoicing, collecting payments, service agreement tracking, equipment tracking, flat-rate pricing, purchase orders, time cards, and integration to your accounting system.
Ask Us About Starting a Home Services Franchise and Getting Your Protected Territory Today!
This Opportunity has a Liquid Capital Requirement of $50,000