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Benjamin Moore - Business Opportunity


Quick Summary

Build a locally owned paint business backed by Benjamin Moore’s nationally trusted brand. Join 7,500+ retailers while enjoying independence with the support of a proven leader. The New Entrepreneur Program offers up to $175,000 in financial assistance, plus expert consulting and national marketing to accelerate growth. Tap into Benjamin Moore’s premium products, dedicated support, and business-building programs to strengthen your reputation, and grow your business from Day 1.

Benjamin Moore Business Cost, Fees & Facts for 2026

Minimum Cash Required $75,000
Total Investment $275,000
Financing Assistance Available
Year Founded 1883
Training & Support Yes
Home Office Location Montvale, NJ
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Available In These States:

We are currently accepting inquiries in these states:
  • AL
  • AZ
  • CA
  • FL
  • GA
  • IN
  • MI
  • MN
  • NC
  • OH
  • TN
  • TX
  • WI

International Availability:

Accepting In These Countries:
  • United States and Canada
  • Overview
  • Video

Benjamin Moore - Business Opportunity

Your Business, Supported by 140+ Years of Expertise

Own a locally operated business with the power of Benjamin Moore’s nationally recognized brand behind you. Join a network of over 7,500 successful retailers and enjoy the freedom of independent ownership while leveraging the strength, reputation, and support of a proven industry leader.

Expert Support and Financial Backing

With Benjamin Moore’s New Entrepreneur Program, you’ll receive up to $175,000 in financial support during your first two years of operation—helping you build a strong foundation from day one. Plus, with expert financial consulting and national brand advertising, you’ll have the tools and guidance needed to grow a thriving business in your community.

​Benjamin Moore provides extensive training and resources to prepare new owners for success. We provide national advertising, as well as local advertising support and guidance. You’ll have access to dedicated local sales support, as well as assistance with store design and merchandising. We offer continual financial consultation and training for you and your employees.​

Built-In Industry Connections

Benjamin Moore helps you establish strong relationships with painting contractors through exclusive resources and services, including the Contractor Rewards™ program. With a built-in network of painting professionals who trust our brand, you’ll have a head start in building a loyal customer base from day one.

Unmatched Product Quality

Build your business with Benjamin Moore’s industry-leading paint products—trusted for their exceptional quality, durability, and eco-friendly innovation. With a reputation for excellence, Benjamin Moore’s paints give you a competitive edge, ensuring customers keep coming back for the best in color and performance.


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