LifeSquire - Franchise

Quick Franchise Summary

Whether it’s personal or professional, we want you to be able to shift your focus to what’s most important. LifeSquire offers personal assistant and organizational services in customizable monthly packages. You're a great parent, you're a great business owner, let us be great at your laundry. Learn more about joining our team, today!

*Please contact "LifeSquire" to confirm the accuracy of any information provided on this page.

Business Cost, Fees & Facts for 2022

Minimum Cash Required $25,000
Net Worth Required $50,000
Total Investment $40,000 - $54,000
Year Founded 2009
# of Existing Units 6
Training & Support Yes
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Available In These States:

We are currently accepting inquiries in ALL States
  • Overview


LifeSquire - Franchise

We're here to help

Personal assistant and organizational services in customizable monthly packages.  Whether it’s personal or professional, we want you to be able to shift your focus to what’s most important.  You're a great parent, you're a great business owner, let us be great at your laundry.

Our History

Lifesquire was originally founded in March of 2009, operating under the name The Riley Group. Valerie Riley founded the company in Dallas in June of 2007 and formed a legal entity, titled Riley Enterprises, LLC in Oklahoma City in March of 2009. Valerie Riley is a native San Franciscan and moved to Dallas in January of 2001. When she arrived in Dallas she was placed with a company as the head Personal Assistant to the Managing Partner. She spent 6 years working in this position, during which she realized a few things:

  1. She was a natural care taker and being a personal assistant was the perfect fit for her personality.
  2. She saw a need in the community for busy people that didn’t want a full time employee but also could afford additional help.
  3. Her heart’s desire was to be a business owner.

These three epiphanies led to the development of The Riley Group, now Lifesquire. In the first 2 years after leaving her corporate job, she helped families on a one on one basis and had a total of 5 clients during this time in Dallas. When she relocated to Oklahoma City in 2009, she decided that there should be a better way of offering this service without being the only one fulfilling the client’s requests. The goal was set that once The Riley Group acquired 3 clients, Valerie would hire her first employee. And, the rest is history, as they say.

The Riley Group transitioned to a strong business model with the help of Valerie’s business coach, Kerri Lowber. Kerri taught Valerie how to staff properly, how to acquire the right clients and how to run the business from a numbers perspective. When Valerie felt the model was running smoothly, she moved forward to create a franchise model, and re-branded the company, renaming it Lifesquire. Valerie felt that Lifesquire more accurately represented what the company did and would resonate with potential clients.

Why Franchise with Us?

  • Proven business model with real life projections
  • Over five years of history
  • Web design already in place
  • Web presence already strong and owner pays for SEO for your local area
  • All marketing materials already created
  • Marketing plan in place
  • Help finding leads in your city
  • Ongoing training by a professional in the industry
  • Support (this alone is huge when starting your own business)
  • Flexibility to be creative within a proven model
  • Strong policies & procedures already in place
  • Legal documentation created in advance
  • Strong social media presence

What You Receive:

  • Lifesquire name, brand & reputation
  • Logo
  • Website
  • Brochure, rack card & business card design
  • Lifesquire On Site Training
  • Legal document development
  • Marketing Plan
  • Client Forms
  • Testimonials and validation of current clients
  • Policies & Procedures Manual
  • Employee Forms
  • Press Releases
  • Administrative System
  • Forms
  • Tested process & track record
  • Not buying a start up business – stands on its own


  • Value & credibility of our brand
  • Monthly, personalized e-news to your database
  • Website improvements and updates
  • Weekly conference calls
  • Ongoing support
  • Updated marketing material
  • Research & Development
  • Administrative forms, current and updated
  • Strategic Partnerships to help you stay profitable

The Difference

Our staff are all employed by Lifesquire. Typically personal assistant services such as ours hire independent contractors that are not insured by the company they work for. Our employees are not only insured by us but also bonded and bound by confidentially and non-compete agreements.

We target monthly retainer clients versus project based. We seek to develop long lasting relationships with our clients and really make an impact into their lives by working with them on an ongoing basis.

Our culture is to be a blessing. We seek to bless our team, our clients and our community and take this very seriously. We consistently look for ways to go above and beyond and award the staff for doing so.

The Opportunity

We are looking for dedicated, care taking individuals desiring to own their own business. We require the owner to be the operator and take an active role in the business’s day to day operations.

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