Grass!365 - Franchise

Quick Franchise Summary

Grass!365 is who we are, it is what we do, it is what our customers get. We make it Easy!365. Dating back to the 1990’s & locations across the USA, we are a design, installation & distribution business that serves our communities with 100% 1-Step Recyclable Synthetic Grass. Work from home & have multiple revenue streams in a fast growing industry.

*Please contact "Grass!365" to confirm the accuracy of any information provided on this page.

Business Cost, Fees & Facts for 2022

Minimum Cash Required $80,000
Net Worth Required $250,000
Total Investment $80,000 - $165,000
Year Founded 1998
# of Existing Units 16
Training & Support Yes

Available In These States:

We are currently accepting inquiries in ALL States
  • Overview
  • Video
  • Press Releases


Grass!365 - Franchise

The Synthetic Grass industry grew substantially during COVID and these past 18 months.  We are an outdoors, working in small groups, perfect industry for the times we live.  Grass!365 offers you the ability to solve peoples problems and add tons of fun and enjoyment to peoples lives right in their own backyards.  Beautiful outdoor spaces with plenty of Vitamin D from the Sun and fresh air for your lungs.

History - A Synthetic Grass Franchise Full of Opportunity
Grass!365 is a sales, marketing, distribution and installation firm serving residential and commercial landscaping, recreation and golf industries.  Our original focus was the installation of Sand-Filled Synthetic Golf Surfaces that play like natural grass.  Today, we sell and distribute our synthetic grass products to all types of businesses as well as build backyard putting greens, artificial lawn systems and recreational play areas that are 100% recyclable.

Since the late 1990's, we have been servicing our customers with the most innovative artificial turf products available.  Grass!365 has completed synthetic golf greens and practice areas for multi-family housing communities including apartments, condominiums and senior housing, corporate campuses, private clubs, residences, and driving ranges.  We have built courses in the US as well as Europe and the Caribbean.  Our multi-housing/developer clients are located domestically and internationally.

In 2006, we started our investigation into franchising and at that time changed our name from Pennington Golf Design, Inc. to IntelliTurf to reflect the ever expanding markets and surfaces in our business.  Today were are Grass!365 and our brand reflects the problems we solve and how we improve lives with our Synthetic Grass Solutions.

The Franchise Model
The system is working and growth is apparent!  Grass!365 has successful locations across the USA in all types of climates and communities.

The model, which can be a home based business, offers multiple revenue streams including sales and distribution of synthetic grass, installation of projects, marketing, training and support for numerous contractors, landscape and hardscape businesses.  This is a professional services and sales business where the franchisee benefits from our business system that has been in place for over 20 years.

Here is a Partial List of Customers We Serve in our Existing Markets:

  • Home Owners
  • Multi-Family including Senior Housing
  • Public/Private Schools
  • Churches
  • Contractors
  • Landscape
  • Hardscape
  • Developers
  • Architects and Landscape Architects

Our local and regional franchise marketing programs will make the phone ring, you will have the opportunity to introduce superior products and solutions for a virtually unlimited pool of potential customers.

Franchise Training
Grass!365 Franchise prides itself on the training program we have in place for our franchisees.   Built in conjunction with the most experienced consulting group in franchising, Grass!365’s system is intended to educate and build confidence.  We see this as an incubation period and we are with you every step of the process.

Marketing and Operations- 1 Week at our Place
While you will also get exposure right from the start on our construction methods, most of your first week of training will bring you up to speed on our marketing and operations programs.  This training occurs at our corporate headquarters where you will be guided through our way of doing business.  Here you will get the inside knowledge about how we go about letting your community and territory know you are in business.   Turf education is done at the factory with experienced personnel guiding you through each step of the process.  Operations and all of our business procedures are covered so that you understand how we manage the business from receiving a lead to maintaining the installed surfaces.

Construction and Installation Training- 1 Week at Your Place
Unique to Grass!365 is our training program for installation that takes place in your territory.  We help you build your very first installation which most franchise owners will use as their demonstration facility.   This installation will occur prior to your grand opening and assist you in your marketing efforts.

Ongoing Training
No business owner ever knows it all and many companies have turnover for a variety of reasons.   Our system is built for the long haul, and we offer you and your staff training options from sales, marketing, operations and installation throughout the life of our agreement.

Artificial Turf Market - Your Opportunity Through a Proven Franchise Model
Grass!365 started as a putting green company back in the late 1990's. Over the past 2 decades, we have expanded and grown our offerings as the products improved.  Today, we are a diversified Artificial Turf company installing lawns, fields, and playground systems as well as golf surfaces for numerous market segments.

Factors Driving the Growth of the Artificial Turf industry:

  • Product innovations delivering more realistic look and feel
  • Record number of municipalities imposing watering restrictions
  • Escalating costs of maintaining natural grass
  • Safety aspects of an engineered surface system
  • Environmental movement is sweeping the country

Statistics Outlining Market Size of Industries We Serve:

  • The golf industry is $80 billion industry with over 24,000,000 golfers in the U.S.
  • Over 48,000,000 U.S. households have dogs
  • Over 20,000,000 apartments in the U.S. (many need a new playground or amenity)
  • Landscaping is a $100 billion industry
  • Over 47,00 Veterinarians in the U.S.

These statistics are the core of our business.  Take a minute and think about just how large these markets are.  Add churches, schools, commercial properties and private residences to the mix and we feel you will begin to understand the size of the Artificial Turf marketplace.

Take the First Step - Contact Us for More Information on the Synthetic Grass Franchise!

Grass!365 Video

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Press Releases & Awards

1 Nov, 2021 - People Turn to Sustainable Landscaping as the Drought Intensifies Across the United States

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