Tuesday, Nov 06, 2018

RedLine Athletics Announce Partnership with Hammer Strength and Life Fitness Strength

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Advanced Exercise Equipment and RedLine Athletics Announce Partnership to Bring Pro-Level Hammer Strength and Life Fitness Strength to Youth Athletes Nationwide

Life Fitness and Hammer Strength, the global leaders in fitness equipment, have been building athletes for more than 25 years. Not just elite athletes, but those with the focus and determination to want to train like one. Today, Life Fitness and Hammer Strength, along with their largest equipment distributor in the U.S., Advanced Exercise Equipment, is proud to announce a new partnership with RedLine Athletics Youth Athletic Training Centers to bring that same equipment to their training centers nationwide. With the integration of Life Fitness and Hammer Strength equipment technology into all its facilities, RedLine Athletics’ clientele will benefit from the same strength and performance equipment that is used by collegiate sports teams and major professional sports teams.

“A growing focus at Life Fitness and Hammer Strength is youth athletes, and ensuring they are utilizing the best strength equipment for maximum performance,” says Mike Zinda, Vice President of Athletic Performance for Life Fitness and Hammer Strength. “By integrating our equipment into RedLine’s training centers, youth athletes everywhere can benefit from strength training that will enhance their performance in areas like speed, power and core; which is a key measurable in athletic performance.”

Advanced Exercise Equipment CEO, Gregg Spieker also supports the partnership. “RedLine Athletics’ trainers will use the equipment and create individual strength programs for each athlete’s sport-specific needs.” Spieker said. “In addition, parents and young athletes alike will feel more confident using the same equipment that they will be using in the strength and conditioning centers on college campuses across the country.”

“With over 35 years in the Health & Fitness market with ownership of three national health club chains, we are pleased to complete this partnership with Life Fitness/Hammer Strength,” John Leonesio, RedLine Chairman said. “I have witnessed personally the quality and the science and technology from a research and development standpoint that Life Fitness and Hammer Strength employ with all their equipment.”

“We are thrilled to be able to offer our young athletes the chance to train and perform on the same equipment as the pros,” says Lyle Myers, president of RedLine Athletics. “Offering Life Fitness and Hammer Strength equipment throughout our youth training centers will ensure a consistent level of strength training for all of our clients, regardless of where they are located in the United States. Whether they live in California, Virginia, Ohio, Georgia, Arizona or Texas, young athletes will be competitive across all areas.”

With customized training programs for multiple sports, including baseball, softball, soccer, lacrosse, football, volleyball and basketball, RedLine Athletics’ multi-sport training model complements club teams, city recreational leagues and all school athletic programs for ages 8 to 18. The Life Fitness and Hammer Strength equipment will be deployed in RedLine Athletics facilities as they open in Arizona, Colorado, Georgia, Louisiana, Maryland, Michigan, California, Texas, Ohio, Florida, Virginia, and Illinois, with another 230 currently under development.

About Life Fitness Life Fitness is the global leader in commercial fitness equipment and game tables and furnishings. The company manufactures and sells its strength and cardiovascular equipment, productive well-being equipment, billiards tables and accessories, and game room furniture under the brand names Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group, SCIFIT, InMovement and Brunswick Billiards. Its equipment is distributed to more than 120 countries. Headquartered outside Chicago, in Rosemont, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC). 

About Advanced Exercise - Designing unparalleled fitness facilities has been at the heart of Advanced Exercise since its inception in 1984. Our founder, Gregg Spieker, has been surrounded by fitness his entire life and this passion for health and wellness is organically ingrained in our culture and is inherent in everything we do. Our commitment to be at the forefront of the latest trends and technology in every market we serve empowers our clients to be one step ahead of their competition. Servicing a 14 state region we are the largest full service fitness provider in the nation, offering personalized services performed by our fitness design consultants who are deeply rooted in the communities they serve. Each of our fitness design consultants specialize in specific market segments which allows them to thoroughly engage in understanding our clients’ needs and objectives which establishes the foundation to a mutually beneficial partnership that ultimately fuels our success. 

About RedLine Athletics – RedLine Athletics Youth Athletic Training Centers are multi-sport specific training centers developed to help young athletes become stronger, faster and more powerful. Its trainers combine their passion and knowledge to mentor young athletes through custom designed, sport-specific training programs that will help them achieve their goals and maximize their potential. RedLine Athletics is the premiere youth athletic training center to complement club teams, town recreational leagues and high school programs with customized workouts at a fraction of the cost of personal training. 

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