Sparkle Grooming Co. - Franchise

A Big Category. A Better Way to Serve It.

Americans don't just own pets. Increasingly, they organize their lives and spending around them. U.S. consumers spent $158B on their pets in 2025, and the American Pet Products Association projects that number will reach ~$165B in 2026. Today ~95M U.S. households own a pet, including 71M dog-owning households, representing more than half of all U.S. households.

And within the broader pet economy, professional grooming continues to grow. The U.S. pet grooming services market was estimated at ~2.1B in 2024 and is projected to approach $3B by 2023, representing an estimated 6.7% compound annual growth rate. Industry research points to rising pet spending, increasing focus on pet health and wellness, and growing adoption of subscription-based pet services as important drivers of the category.

Sparkle Was Built for Where Pet Care is Going

Sparkle Grooming Co. was founded in 2022 around a simple idea: dog grooming could be better for pets, better for pet parents, better for the people providing the care, and better as a business.

We create Quick-Service Pet Care (QSPC), a model that combines routine K9 hygiene and grooming, hospitality-led service, membership-driven recurring revenue, proprietary technology, and a highly systemized operating platform. 

The goal is to move the category from a transactional service to a routine, trusted care experience. 

Sparkle opened its first salon in Gilbert, Arizona, in October 2023 and begun franchising in May of 2024. In just over two years of franchising, that brand has awarded more than 600 licenses, building a growing national network of multi-unit franchise partners and regional developers.

A Modern Pet Care Model

Sparkle has intentionally designed its salons and systems around frequency, relationships, consistency, and operational efficiency.

Franchise partners benefit from:

• Membership-driven recurring revenue designed to encourage routine care and long-term customer relationships

• One-to-one care with minimal kennel time, putting the pet experience first

• Routine hygiene full-service grooming serving an ongoing consumer need

• Flexible, efficient salon footprints

• Proprietary technology supporting scheduling, memberships, customer relationships, workforce optimization, and performance insights

• Hospitality-led service focused on relationships over transactions

• A differentiated brand positioned at the intersection of pet care, wellness, convenience, and recurring services

Built to Support Franchise Partners

Sparkle provides support throughout the franchise lifecycle, from real estate and development through opening and ongoing operations. 

Our infrastructure includes site selection and development support, salon design, recruiting and workforce planning, operational training, marketing and customer acquisition, community marketing, membership sales, grand-opening support, performance insights, and ongoing business coaching. 

Through SparkU, franchise partner and their teams have access to structured learning, operational resources, grooming education, safety certifications, and ongoing professional development, supported by Sparkle's broader proprietary technology ecosystem.

Who We're Looking For

We're looking for growth-minded operators who believe great businesses are built by taking care of the pets, the people, and the business. 

Ideal franchise partners are strong leaders, community-minded operators, disciplined executors, and financially qualified entrepreneurs who want to build something meaningful. Multi-unit experience is valuable, but equally important is a willingness to follow the system, develop great teams, maintain high standards, and continuously pursue what's next. 

The pet care category is growing. Consumer expectations are changing. Sparkle is building for what comes next. 

Not your average dog groomer. Not your average franchise opportunity.