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Quick Summary
D1 Training is a fitness franchise that delivers Division 1-style athletic training for all ages and skill levels. Through expert coaching, structured programs, and a team-oriented environment, members build strength, speed, and overall performance. With a focus on community and results-driven training, D1 offers a unique alternative to traditional gyms.
| Minimum Cash Required | $250,000 | |
| Net Worth Required | $250,000 | |
| Total Investment | $480,557 - $933,432 | |
| Franchise Fee | $59,500 | |
| Financing Assistance | 3rd Party | |
| Year Founded | 2001 | |
| # of Existing Units | 180 | |
| Franchising Since | 2018 | |
| Training & Support | Yes | |
| Home Office Location | Franklin, TN | |
| Military/Veteran Promotion | Yes |
D1 Training is a fitness franchise built around the concept of delivering elite, Division 1-style athletic training to individuals of all ages and fitness levels. Founded by a former professional athlete, the brand focuses on helping people improve strength, performance, and overall fitness through structured, science-backed programs.
Unlike traditional gyms, D1 Training combines individualized coaching with small-group training to create a results-driven environment. Every member is treated as an athlete, with customized programs designed to meet their specific goals and abilities.
D1 Training stands apart by offering a training experience typically reserved for collegiate and professional athletes. Its approach blends expert coaching, performance-based programming, and a supportive community atmosphere.
The concept is designed to serve a broad audience, including youth athletes, adults, and fitness enthusiasts. This wide appeal allows franchise locations to build strong connections within their communities while delivering consistent, high-quality training experiences.
D1 Training offers a variety of programs tailored to different age groups and skill levels. These include youth development programs, scholastic training for student athletes, adult fitness classes, and personalized coaching sessions.
Each program is rooted in proven athletic training methodologies, focusing on strength, speed, agility, and overall performance. Coaches work closely with members to ensure proper technique, progression, and measurable results.
The brand’s training philosophy emphasizes individualized attention within a team-oriented environment. Small-group classes provide the benefits of personal training while fostering motivation and accountability among members.
D1 Training facilities are designed to replicate high-level athletic training environments, creating an engaging and professional atmosphere. This combination of structure, expertise, and community helps build long-term relationships with members.
D1 Training provides franchise owners with comprehensive support throughout the lifecycle of their business. From initial onboarding to ongoing operations, franchisees receive guidance in areas such as training programs, staffing, marketing, and daily management.
The brand’s support system is designed to help owners successfully launch and grow their locations while maintaining consistent standards across all facilities. This includes access to proven systems, operational resources, and a network of experienced professionals.
D1 Training locations often become integral parts of their local communities, working with schools, sports teams, and families. By offering programs that support athletes at every stage, franchisees can build strong relationships and foster a loyal customer base.
With a focus on performance, character, and personal growth, D1 Training creates an environment where members can achieve their goals both on and off the field.
10% off Franchising Fee
“Having gone through the process, I can say that the D1 Home Office team has been there for me each step. D1 is building a national brand that will differentiate itself among the big box and boutique gym.”Len Stavish
“D1 offers so many tangible benefits, but it's the intangible that keeps me here. Owning a facility that encourages, drives, and builds every person that walks through these doors is not just a dream but now a reality!”Kitten DuPreez
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