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D1 Training - Franchise
Quick Summary
D1 Training is a fitness franchise that delivers Division 1-style athletic training for all ages and skill levels. Through expert coaching, structured programs, and a team-oriented environment, members build strength, speed, and overall performance. With a focus on community and results-driven training, D1 offers a unique alternative to traditional gyms.
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D1 Training Business Cost, Fees & Facts for 2026
| Minimum Cash Required | $150,000 | |
| Year Founded | 2001 | |
| # of Existing Units | 180 | |
| Training & Support | Yes | |
| Home Office Location | Franklin, TN | |
| Military/Veteran Promotion | Yes |
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D1 Training - Franchise
About D1 Training
D1 Training is a fitness franchise built around the concept of delivering elite, Division 1-style athletic training to individuals of all ages and fitness levels. Founded by a former professional athlete, the brand focuses on helping people improve strength, performance, and overall fitness through structured, science-backed programs.
Unlike traditional gyms, D1 Training combines individualized coaching with small-group training to create a results-driven environment. Every member is treated as an athlete, with customized programs designed to meet their specific goals and abilities.
A Different Kind of Fitness Franchise
D1 Training stands apart by offering a training experience typically reserved for collegiate and professional athletes. Its approach blends expert coaching, performance-based programming, and a supportive community atmosphere.
The concept is designed to serve a broad audience, including youth athletes, adults, and fitness enthusiasts. This wide appeal allows franchise locations to build strong connections within their communities while delivering consistent, high-quality training experiences.
Comprehensive Training Programs
D1 Training offers a variety of programs tailored to different age groups and skill levels. These include youth development programs, scholastic training for student athletes, adult fitness classes, and personalized coaching sessions.
Each program is rooted in proven athletic training methodologies, focusing on strength, speed, agility, and overall performance. Coaches work closely with members to ensure proper technique, progression, and measurable results.
What Sets D1 Training Apart
The brand’s training philosophy emphasizes individualized attention within a team-oriented environment. Small-group classes provide the benefits of personal training while fostering motivation and accountability among members.
D1 Training facilities are designed to replicate high-level athletic training environments, creating an engaging and professional atmosphere. This combination of structure, expertise, and community helps build long-term relationships with members.
Franchisee Support
D1 Training provides franchise owners with comprehensive support throughout the lifecycle of their business. From initial onboarding to ongoing operations, franchisees receive guidance in areas such as training programs, staffing, marketing, and daily management.
The brand’s support system is designed to help owners successfully launch and grow their locations while maintaining consistent standards across all facilities. This includes access to proven systems, operational resources, and a network of experienced professionals.
Built for Community Impact
D1 Training locations often become integral parts of their local communities, working with schools, sports teams, and families. By offering programs that support athletes at every stage, franchisees can build strong relationships and foster a loyal customer base.
With a focus on performance, character, and personal growth, D1 Training creates an environment where members can achieve their goals both on and off the field.
10% off Franchising Fee
My D1 experience has been truly nothing short of amazing. As an owner in my role, I've been able to really bear witness and see the true fruit of what it means to impact the athletes in my community and my staff members in really a positive way. All the support staff who helped me realize my vision and goal of bringing this to my community, and now being in a position with an open facility and seeing the lives that are truly changing, not only on the turf but also the character we are driving across our entire community within our athletes, is why I joined. It's lived up to the testament. It's allowed me to really feel good about what I've invested in and I'm truly excited about where we're going.Danny Spond
The deciding factor for us was really the values and what D1 brought to the community and the opportunity it brings to so many different people. For us, it was the understanding of bringing something positive to such a wide variety of people, starting as young as seven and going into adulthood.Dimitra Boulos
I think our deciding factor was actually seeing the process in play. Our kids are young. We want them to flourish in sports and just seeing the programming, just how everything is planned out, that was kind of our final decision that we were all in.Olivia Devine
As an owner, we want you to use D1 not just as a place of training, but as a place of impact. To be able to bring people together, to be able to make it bigger than just a workout, to be able to make it more than just physical training, to be able to give back, to be able to make it a place of generosity, to be able to make it a place where memories and moments happen here that are bigger than just someone's PR max.Tim Tebow
When I came back to my hometown, I was looking for a place to train like I had at the University of Tennessee, with fired up coaches, great energy, and a motivational environment to help me get from point A to point B. I couldn’t find it, so I started D1 to create a place with incredible coaches who motivate and inspire athletes to reach their goals. That’s why we exist. If you get involved with D1, we’re going to give you proven processes, systems, and best practices that we’ve learned throughout a 20-plus year history. Being part of a franchise system will save you heartaches and mistakes and help you skip levels of the game to get to where you want to go faster.Will Bartholomew
“Having gone through the process, I can say that the D1 Home Office team has been there for me each step. D1 is building a national brand that will differentiate itself among the big box and boutique gym.”Len Stavish
“D1 offers so many tangible benefits, but it's the intangible that keeps me here. Owning a facility that encourages, drives, and builds every person that walks through these doors is not just a dream but now a reality!”Kitten DuPreez
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