Brightway Insurance - Franchise

Start with Scale. Grow with Confidence.

Our performance-based franchise model rewards scale. As you grow, so does your commission share—and so does the support you receive. Launch your agency with a full team and turn on the jets from day one.

Producer Placement Program

We know scale comes from strong producers. That’s why we help recruit, train, and onboard top sales talent for you. Our Producer Placement Program gives you a head start building a high-performance team.

Proven Growth Support

• Sales-first model: We handle backend ops, servicing, renewals, licensing, and compliance.
• You sell, we service: Our Engagement Center ensures your clients are cared for, so you can focus on new business.
• Enhanced support as you scale: The bigger you grow, the more we invest in your success.

Why Brightway 

We’ve eliminated the roadblocks that slow most agencies down—by handling servicing, renewals, and backend operations—so you can stay laser-focused on what drives revenue: selling, hiring, and building relationships. 

A curated brand 
The Brightway national brand delivers retention through consistent client communication and strategic cross-selling that helps you turn one policy into three. 

Carrier choice 
Our dedicated Carrier Relations team opens the door to more markets, giving you access to a wide range of carriers and multiple policy options to comprehensively meet your customers' needs. 

Proprietary technology 
Our all-in-one custom-built growth machine is equal parts CRM, sales pipeline, and growth machine co-created with agents to help you write policies faster, organize your current book, and increase your productivity and customer retention. 

Exceptional service 
Our innovative "you sell, we service" model lets you focus on new clients while we handle servicing your existing clients. Whether through conversational AI or our staff of licensed advisers, our Engagement Center delivers exceptional service to ensure your clients get the attention they expect and deserve. 

Agent community 
You'll join a network of over 300 agencies that include some of the most successful independent agents in the country - professionals who have written the book on growth and are ready to share their strategies for success.

Support & Training: Built for Rapid Growth

At Brightway, we don’t just hand you a playbook—we coach you to win big.

Our dedicated Learning & Development team equips you and your producers with the strategies, systems, and skills to scale fast and build a high-performance agency. From day one, you'll receive expert-led training and ongoing support that accelerates growth at every stage.

Here’s what you can expect:

• Proven growth strategies delivered through one-on-one and group training sessions
• Coaching on referral network building, recruiting, and high-volume sales execution
• Training on how to maximize Brightway’s proprietary tech to manage your pipeline and boost retention
• Guidance on using social media and marketing automation to drive leads
• Access to our Engagement Center, which enhances your customer service experience and frees up your time to focus on growth

Our History 

Established in 2008, Brightway created the first-ever "you sell, we service" insurance franchise model. 17 years later, we perfected it by introducing the first performance-based insurance franchise model. Today, Brightway has 300+ agencies across the country with over $1.5 billion in annualized written premium. 

Brightway was founded on a simple but powerful vision of people helping people. 

From day one, our co-founders built a culture centered on creating mutually beneficial outcomes for agents, clients, and carriers. 

As we continue to grow and adapt to a changing world, our core belief remains the same—we all achieve success when we help others reach their full potential. 

We’re Looking For Leaders Who Are Ready to Build Big:

• Available capital of $200K+
• Experience in sales or insurance leadership
• Desire to launch with a team and scale fast
• Ready to own and grow a lasting legacy

If you’re ready to be your own boss and unlock your true earning potential, click below to learn more about Brightway!