Why Invest With Us?
Since 1993, Rock 'n' Joe has thrived as the hippest coffeelounge around. Now it's your turn to enjoy the fun and excitement of running the coolest business in town. As a member of the Rock 'n' Joe team, your success is our success. To that end, we offer you one of the finest support networks in the franchise industry.

Rock 'n' Joe History
Rock 'n' Joe Coffeehouse and Bistro was founded in the early 1990's by Kevin Brennan, a businessman and visionary entrepreneur who capitalized on his love for rock music to create a popular, one-of-a-kind destination for rock fans and coffee connoisseurs. Realizing the unique niche satisfied by Rock 'n' Joe, the franchise program was launched, and Rock 'n' Joe now is looking for franchise partners to expand with.

Our business system offers franchisees:

A Superior Menu
Over the years, we've done all the testing - all the trial and error - in making our menu the best around. All of our delicious drinks, sandwiches, desserts, and salads are generously portioned and artfully presented. Few coffeehouses offer this combination of food, drink, desserts and fanatical dedication to service.

Freedom
Rock 'n' Joe franchise owners are encouraged to be creative in expressing their own personality and tastes. Franchisees can use all, or parts of their own music and memorabilia collections. For example, Kevin Brennan's flagship cafe includes music and album covers from Paul McCartney, Billy Joel, Peter Frampton, David Bowie, Blondie and The Who. And among the treasures adorning Kevin's walls is an autographed guitar, given to him personally by Peter Frampton.

A Unique Corporate Identity and Logo
Rock 'n' Joe is truly different. And our uniqueness comes alive in our corporate identity and logo. The cool factor of this business is off the charts, and everything from our store design, to our corporate culture and the logo were carefully crafted to represent all that Rock 'n' Joe is about.

Comprehensive Training
As a Rock 'n' Joe franchisee, you'll be trained in all aspects of our signature brewing procedures and food preparation, as well as administrative, office matters, and sales and marketing techniques. You'll receive unparalleled on-the-job training at our corporate headquarters, as well as training at your own location, prior to, during, and after your grand opening.

Operations Manual
This is the Rock 'n' Joe "Bible," with all of our steps to running a thriving business. This "how-to" guidebook contains much of the information and recipes you'll need, in an easy-to-follow format. It's an invaluable tool, one that will help you keep your Rock 'n' Joe franchise running smoothly and efficiently for years to come.

Site Selection and Construction Management
The three most important words in real estate? Location, Location, Location. We'll provide you with guidelines and specifications for retail space and we'll assist you in selecting a winning location for your Rock 'n' Joe franchise. Once we find your site, we will be there to assist you through the construction phase to ensure that you get your Rock 'n' Joe open on time, and on budget.

Marketing Support
We'll supply you with attractive, professional consumer marketing and advertising collateral, as well as promotional and publicity ideas, which you can implement right away. And remember, the rock music and memorabilia in your restaurant will be an excellent promotional vehicle, helping you standout from other businesses. We have PR and marketing professionals on board as a resource for event planning, marketing campaign guidance or just to help advertise your store.

Ongoing Service and Support
We're always available during business hours to answer your questions and address your needs. You'll regularly be visited by a Rock 'n' Joe field representative, and we'll continually monitor your business, offering advice and support on ways to increase you sales, attracting/retaining customer-focused staffers, and strategies for maintaining profitability.