Dunn Bros Coffee delivers fresh roasted, quality coffee to the consumer at a fair price. The fresh roasted aroma creates a real, appreciated, consumer noticeable value that results in dedicated customers. The concept is targeted at consumers who "truly appreciate having a good cup of coffee". Dunn Bros concentrates on providing prompt friendly service in a clean, comfortable environment. The store targets customers at all hours of the day with coffee, espresso drinks, specialty teas and other beverages, bakery items, lunch items, and desserts. The store offers a coffee bar for dine-in or take-out selections and offers a bean bar for bulk coffee bean purchases. Where ever possible, stores provided a drive thru for added customer convenience.

The comfortable surroundings provide a place where people can work, meet, relax, or simply enjoy conversation. Entertainment in the evenings at some stores provides a casual nightspot for customers looking for a casual gathering place.