Beyond simply being a pizza joint, Il Forno offers the best New York style pizza and pasta outside of New York. Il Forno offers more than great food at reasonable prices to customers.

Il Forno brings a taste of homestyle New York authenticity to Atlanta, extending beyond delicious Italian food. We provide a family atmosphere, where each customer knows they are welcomed with open arms. Customers return year after year, not only for a slice of the Big Apple, but to relax, and to appreciate the finer things in life, such as good company and long leisurely meals.

Il Forno is not just a restaurant... it is the Italian mother you never had

What We Offer:

Not only will we help you become part of Il Forno's illustrious future, we will ensure your success as well. We believe in the traditional concepts of teamwork, support and above all, synergy. As franchisors, we will be entering into a long-term relationship with you. All Il Forno restaurants work together as a team, a symbiotic relationship within a network. We will provide on-going support, as well as training and a group of involved individuals dedicated to your success.

• Marketing/Advertising
• Inventory Control and management
• Restaurant design

• Quality control
• Employee management
• Accounting functions
• Kitchen training

Purchasing an Il Forno Restaurant

1. Site Selection: The first step is to determine a site for your new restaruant. Although finalizing and procurring the site is your responsibility, we will be on-hand to provide guidance during your search. Due to our experience in the market, we may already know of several appropriate sites. We will also help with negotiations for acquiring and leasing sites. Il Forno must approve the final site.
2. Construction: While you are responsible for the construction of your site, we will guide you through every phase of construction. Il Forno will provide a support network for you from the beginning of your corporation to opening day of your new restaurant. For a small fee, we are also able to undertake the construction of your store.
3. Training: Il Forno provides two weeks of an extensive training program. Training in all functions necessary to run a successful Il Forno restaruant is offered. Topics range from business functions training, kitchen training, dining room training, employee management, and promotions. Training will take place at an approved Il Forno location. We highly recommend that your managerial staff participate in training as well. In addition to the two weeks of training, we will provide one of our staff members to help you open and operate your restaruant during the first week of business, as well as the subsequent two weekends, if necessary. For further information on our training program, click here.
4. Continuous Support Network: One of our operations staff members will continue to visit your store on an on-going basis in order to provide assistance and support regarding business and management functions. This is a symbiotic relationship, where our success is dependant on your success.
5. Advertising and Promotions: We will guide you through the necessary grand opening and continuous advertising procedures. Existing Il Forno artwork, consisting of samples of print advertising, special promotion ideas and coupons, are available. In addition, Il Forno has established a co-operative advertising program, which all stores contribute to. This co-operative advertising program allows greater name recognition and broader base advertising than would be possible for each store individually

Startup Costs:

Startup costs vary, depending on many different factors, most of which depend on your choices and decisions regarding your particular restaruant. In addition, Il Forno offers two different options to owners, one of a standard Il Forno restaurant operation, and another of an upgraded version of the original Il Forno restaurant. The standard operation costs approximately $140,000 to $150,000 for initial startup, while the upgraded restaurant is projected to cost between $200,000 to $225,000.

There are basic costs involved in setting up an Il Forno restaurant. These costs are projections based on our past experience, and each location will have some varying of costs. Included in the above estimate of startup costs is our $15,000 initial franchise fee. In addition, each store will pay a monthly 5% royalty fee, and a 1% advertising contribution to the joint co-operative advertising venture.

Il Forno's achievements thus far prove we have a winning formula. We invite you to visit one of our Il Forno locations, and absorb the atmosphere. Let us show you how to become part of the Il Forno success story!