Interiors By Decorating Den

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One of Today's Top-Rated Franchise Opportunities

A beautiful business awaits you with INTERIORS by Decorating Den, the world's largest interior decorating franchiser and a leader in the home furnishing industry since 1969. The services of our professionally trained decorators across the U.S., Canada and Europe are unique: we bring thousands of samples from top brand name manufacturers directly to our clients' homes. From there, our focus on the individual lifestyles, budgets and long-term needs and desires of our clients has helped build our reputation.

A thriving business of your own

For a surprisingly low investment, you too can begin building equity and a real future with your own INTERIORS by Decorating Den franchise. Consider these advantages:

• Being your own boss and controlling your own destiny
• Flexible hours
• Creative independence
• Pride in ownership
• No prior decorating experience required

Training

Training begins with a 45-day home study preparation program. New franchisees then attend Professional Decorating and Sales School, a comprehensive 2-week class- room training session conducted at Lifestyle University located in our corporate headquarters in Montgomery Village, Maryland. Follow-up training is provided through 12 "Directions" sessions, as well as monthly regional meetings, an annual conference, special national training events, and the Executive Franchise program.

Merchandising

INTERIORS by Decorating Den has partnered with more than 100 of the top names in home decorating, including Kravet, Waverly and Hunter-Douglas, and offers clients an exceptional product line. The buying power of the franchise network offers many special benefits not available to an independent decorator.

Marketing

INTERIORS by Decorating Den franchise owners are supported by an outstanding marketing program designed to build client confidence, credibility and name recognition, a substantial competitive edge. Franchisees order professionally created monthly mailers, including customizable newsletters, tri-fold mailers and postcards, which are all customizable online to make marketing even simpler. Also available are free downloadable newspaper inserts, decorating columns, press releases, and "turn-key" direct mail programs, which target prime customers in the business owners' exclusive marketing territory. Additional marketing support comes in the way of a professional TV and radio ads, mailers geared toward specific groups such as new homeowners, Yellow Pages advertising, and national advertising in consumer publications

Our strong national and international public relations network has generated thousands of articles featuring the work of our decorators. Our "Dream Rooms" have graced the pages of major magazines, and our segments on "This Old House" have attracted millions of viewers worldwide.

Technology

INTERIORS by Decorating Den uses the latest technology to stream-line business functions and enhance communications within the organization. Our Intranet system, DecoNet, enables franchise owners to communicate online with other franchise owners as well as with regional directors and managers, and corporate office personnel. Customized accounting software is available and the company is developing "Design Center Online," a suppliers resource connection."

Investment Requirement

Initial Franchise Fee - $24,900

Working Capital

A minimum of $15,000 of working capital above the initial franchise fee is required.




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