Cash Plus

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Once characterized by dingy, iron-barred storefronts in poor neighborhoods, check cashing is in the midst of a radical transformation. In the past decade, the number of check cashing outlets in the U.S. has more than tripled as more and more people have found it provides a level of convenience and service not available from traditional banks and finance companies.

Cash Plus, founded in 1984, is one of the first companies to apply franchising techniques to the check cashing industry and has developed a "next generation" retail business system which is generating unusually high returns.

Cash Plus Products & Services
Currently, our core services consist of check cashing, payday advances, wire transfers and money orders. The market demand for these core services continues to grow as a result of many factors. Recent bank mergers, for example, have resulted in the closure of branches in unprofitable or marginally profitable areas, which were often in low and moderate-income areas. In addition, a growing segment of the middle-income group is now using check-cashing services as a faster and more convenient way to cash checks and obtain short term loans.

As a complement to the core services, supplementary products and services serve important roles in the business: attracting new customers to our stores, encouraging repeat business, and/or increasing the dollar value of customer transactions. Depending on demographic factors, these services may include:

- Mail Box Rentals
- ATM Machine
- Utility Bill Payments
- Cash Plus MasterCard Debit Card
- Pre-Paid Phone Cards
- Notary Public Service
- Photo I.D. Cards
- Copy & Fax Service
- Bus Pass/Token Sales
- Stamps/Envelopes
- Pre-Paid Phone Service
- Lottery Sales

The Cash Plus Franchise
Cash Plus offers single unit and area development franchises to qualified individuals who want to provide financial services to customers in their neighborhoods. Cash Plus distinguishes itself from the competition with superior stores, a highly effective store location strategy, a customer service culture second to none and a highly effective marketing program. The result is higher per-store sales and profits for franchisees. Cash Plus Financial Centers are relatively inexpensive 800 to 1,200 square foot stores designed for readily available retail space.

The Cash Plus Retail Business System
Cash Plus has a carefully orchestrated menu of services to consumers in our target demographic groups via the Cash Plus Retail Business System. We market a complete, turnkey business system to franchisees, which then market the Cash Plus brand of services to customers in their market area using the Cash Plus Retail Business System. Performance data from our franchised and company-owned stores using the Cash Plus Retail Business System indicate that we have exceeded both our own expectations and that of our franchisees.

Take a look at Cash Plus
We have confidence for our industry and the role Cash Plus will play in its future. What's important is your commitment, determination and the financial resources neede to become a successful Cash Plus franchisee. "Contact us for more information about a Cash Plus franchise. Take the first step...it just might be the right step toward a rewarding future.





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