Norwalk - The Furniture Idea

Consumer research shows people spending more time at home these days. They see their home as their refuge, their sanctuary from the pressures of the world.

More time at home results in more spending to decorate those homes. And today's sophisticated, upscale consumer does not want to settle for ordinary, off-the-shelf decorating solutions.

A great Idea.
If the need is for unique home furnishings, Norwalk – The Furniture Idea is the solution. Shoppers at our stores choose from hundreds of comfortable, fashion-right styles. We encourage them to cover those styles in their choice(s) of more than 1,000 stylish fabrics and leathers. Then, we invite them to personalize their selection through countless customization parameters.

It's a unique concept that's backed by the insight and resources of Norwalk Furniture Corporation – a leader in home fashions. Read below for more detail on all that we offer:

Brand Name
A trusted and grwoing national brand name

Manufacturing
State-of-the-art manufacturing facilities with the capability to produce nearly 1,000 pieces of custom, upholstered furniture each day.

Trends
Styling and fabric specialists who study consumer trends. Norwalk responds quickly to changing consumer demands; new furniture styles and fabrics are added twice each year.

Delivery
A dedicated truck fleet to deliver custom, upholstered furniture to Norwalk-the Furniture idea stores all across the US and Canada in 30 days or less.

Inventory
Team problem solvingand just-in-time inventory management keep efficiency high and costs low.

Quality Control
Vertical integration in wood processing with a modern lumber mill Cookeville, TN for quality and cost control

Be in business for yourself,
not by yourself.
When you join the Norwalk – The Furniture Idea franchise family, you buy into more than just a brand name. You gain access to the support and insight that's helped our franchise network continually grow and thrive. It's a comprehensive support program that includes help at every stage of franchise ownership.

Site Selection
Our on-staff real estate specialist has extensive franchise experience and has located and negotiated winning locations for over a decade

Training
Many of the franchisees we approve have no home furnishing retail experience. But our comprehensive and on-going training program-for franchise owners, Design Consultants and even delivery and service personnel- is unmatched in the industry. An elaborate library of training videos and workbooks is supported by our retail training team, each of whom have several years' experience with Norwalk-The Furniture Idea.


Operations
The first weekend of operation for a new Norwalk-the Furniture Idea store, a specialist in franchise operations is on-site to help things go smoothly. And that individual , as well as the entire franchise team, is available to answer your questions and to help with your business challenges from the day forward.

Merchandising
Knowing what to buy and how to display it can be an overwhelming task for a furniture store owner. But assistance in these areas is provided by a team of Norwalk franchise professionals and through a comprehensive training program. In addition, the tremendous buying power of Norwalk-The Furniture Idea is used to secure special shipping, distribution and pricing for many products.

Advertising and Marketing
From an extensive library of local newspaper advertising materials to direct mail and regional magazine advertisements, Norwalk-The Furniture Idea provides it all, with most materials conveniently available online. A yearly marketing plan coordinates usage of these materials for maximum effect.

Peer Council
Franchisees are members of the independent Norwalk-The Furniture Idea franchise council that meets twice each year. Along with the important networking and problem solving that occurs among peers, the franchise council also offers styling and marketing input.