Manhattan Bagel Company, Inc. (a subsidiary of New World Restuarant Group, Inc.) is continuing to grow in certain Markets in the Northeastern United States. We continue to seek qualified single and multi-unit operators interested in playing an important role in the growth of the Manhattan Bagel brand. At the present time, a variety of locations are in development, including traditional, and alternative or non-traditional locations.

Getting Started

Establishing your own Manhattan Bagel® Franchise couldn't be easier. Once your eligibility has been approved by Manhattan Bagel's® Franchise Development Team, your franchise is underway. Manhattan Bagel® will be there to help during the entire process including the Grand Opening. You may be going into business for yourself, but you are not going into business "by yourself."

Manhattan Bagel® assists in the transformation of your retail site into an eye-catching "destination", using professionally rendered graphics, signage and interior design. Each of the elements work together to achieve an exciting and fresh concept.

While construction is underway, you and your managers will undergo extensive training at Bagel University - a fully equipped training store and classroom facility at Manhattan Bagel Company's headquarters. The program combines classroom instruction with practical "hands on" applications. You will graduate with valuable knowledge and experience obtained from Manhattan Bagel's® team of skilled instructors. This will be followed by on site assistance at the time of your store opening.

Support

A Manhattan Bagel® Franchisee can rely on a support system designed to produce maximum results.

Our TRAINING program ensures that all facets of franchise operations are covered and fully demonstrated. Our Operations Training Manual provides you with the knowledge that will help you run your franchise efficiently.

Manhattan Bagel Company's MARKETING & ADVERTISING programs work for you. Our Marketing Team will teach you how to implement local store marketing programs for pre-opening, Grand Opening and community relations. Our Marketing Team continually works to formulate strategies to heighten Manhattan Bagel brand awareness through media and other promotional materials.

Our Franchise Consultants will work with you as you grow your business, providing operational and product feedback and support.

Store Investment Information

A Manhattan Bagel Company Franchise provides you with the following:

• Use of the Manhattan Bagel® Name, Marks and Systems
• Site Selection & Lease Negotiation Assistance
• Quality Proprietary Products
• Equipment, Design & Planning Specifications
• Comprehensive Training Program at Bagel University
• Marketing & Grand Opening Support at your Store
• Ongoing Field Operations Support, Training Manuals and Updates

Before Commencement of Business*

Based on the location and size of store, as well as landlord allowances, you should anticipate making an investment of the following in a full producing restaurant:

ITEM	LOW	HIGH
Franchise Fee (see above)	$20,000	$20,000
Leasehold Improvements, Design & Permits	111,800	191,333
Equipment (including Signage and Registers)	95,000	160,000
Inventory	5,000	6,500
Lease/Deposits	500	10,000
Working Capital and Pre-Opening Reserves	10,500	23,500
Grand Opening, Insurance, Uniforms, Legal and Accounting and Miscellaneous Expenses	7,750	12,500
Total Investment*	$250,550	$423,833

Continuing Royalty and Cooperative Advertising Contribution

Royalty:	Franchisee pays to Manhattan Bagel Company, Inc. a Royalty equal to Five Percent (5%) of Franchisee's Gross Sales.
Advertising Contribution:	Franchisee is required to make an Advertising Contribution of up to 5% of Gross Sales. The amount and mix of the contributions (local, market, national) is at the discretion of the franchisor

* Items 5, 6 and 7 of the Uniform Franchise Offering Circular should be consulted for a more detailed description of your total estimated initial investment and other costs and expenses associated with the ownership and operation of a Manhattan Bagel Company Franchise.