The Steak n Shake Company is one of the oldest restaurant chains in the United States. In 1934, in Normal, Illinois, Steak n Shake started grilling real-steak STEAKBURGER™ sandwiches, hand-dipping real-milk Milk Shakes, and serving them both to the guests' table on real china. Nowadays, in over 450 restaurants in 20 states, we're still cooking STEAKBURGER™ patties to order, along with a full menu of other favorites, same as we always have. And because we're open 24 hours a day, a guest can stop by anytime.

Benefits Of Franchising
There is no single offering that is a head-on alternative to our restaurant concept. Steak n Shake serves a distinct niche in the mid-scale, casual dining segment of the restaurant industry. Steak n Shake offers full-service dining areas, counter service and Drive-thru windows. The food is freshly prepared, cooked to order in view of the guests and served to their tables by friendly wait staff. The benefits of franchising with Steak n Shake cannot be duplicated:

• Proven Concept - The Steak n Shake concept has withstood all types of economic circumstances and continually emerged stronger.
• Growing - Since 1996, Steak n Shake system-wide sales have grown from $549 million to $606 million. In the past decade, the chain has tripled in size.
• Huge, Untapped Development Potential - Steak n Shake currently operates over 450 restaurants in just 20 states, 53 of which are franchises. Looking ahead, we forecast that Steak n Shake has the potential to develop over 1,000 units nationwide.
• Core Products - The Steak n Shake menu of products generates a strong loyal following. The core of the Steak n Shake menu includes STEAKBURGER™ sandwiches, thin and crispy french fries, chili, and hand-dipped Milk Shakes. It is not unusual to meet a guest at a new restaurant opening that has driven 50+ miles to visit "their closest Steak n Shake." These core products are consistently recognized as "best in class" by consumers.
• Product Development - Steak n Shake has a pipeline of new products that build on core products consumers love. Recent innovations include new Side-by-Side™ Milk Shakes and Sippable Sundaes™. Future rollouts will include more Milk Shakes, burger news, and health conscious offerings.
• World Class Marketing - Steak n Shake marketing is directed toward building brand loyalty and is not price-driven or reliant on low price discounting. Steak n Shake's television and print marketing are product-benefit directed, showing why Steak n Shake is superior to fast food alternatives with a fun, irreverent, tongue-in-cheek humorous approach. The Marketing System is user-friendly and designed for the success of Franchisees.
• Unparalleled Operations Support - A Steak n Shake Manager of Field Operations will help you open your restaurant and will be available for consultation with day-to-day operations. To help ensure a smooth restaurant opening experience, Steak n Shake will provide your first training hours via seasoned Steak n Shake trainers and staff. You will also receive our operating standards system, manager-in-training and management development programs. Through your Manager of Field Operations, you will have the multi-functional resources of the Steak n Shake Company working on your behalf.

All of these benefits equal a great chance at success in the restaurant business. The only thing missing is you.

Desired Franchisee Profile:

• Successful multi-unit restaurant management experience
• Solid financial background – $1.5 million net worth; $500,000 liquid capital
• Passion to build upon the success of 70 years of brand excellence
• Dedication to The Steak n Shake Company's core ideals and values

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