Schlotzsky's

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In the niche between traditional fast food and casual dining, Schlotzsky’s® is among a handful of restaurant chains to emerge as Fast Casual category leaders. New Schlotzsky’s Deli restaurants are defining Fast Casual, with its appealing architecture, original products, and speed of service. Within the Fast Casual category, upscale sandwich concepts are emerging as the most exciting. The Upscale Sandwich segment is defined by fresh ingredients, on-site baking, innovative sandwiches, and a comfortable ambience – an overall offering commanding a premium price. And Schlotzsky’s® Deli has the added attraction of a unique signature sandwich, The Original.

The appeal of Schlotzsky’s® Deli is unique and long-standing. To discover its source, begin with the rich and varied menu that has evolved from an initial offering of just one sandwich made with a delicious one-of-a-kind bread. Inspired by the New Orleans Muffuletta sandwich, the debut of the Schlotzsky’s Original sandwich drew University of Texas students and state legislators alike in droves, with lines around the block.

As an established industry leader, the deli chain’s menu is true to its origins, with bread baked fresh from scratch every day (not like some other so-called "baked fresh" concepts that simply use frozen dough balls). The array of savory sandwiches, gourmet pizzas, and delicious salads keeps customers coming back to try it all.

Schlotzsky’s® Deli design is one of the warmest and most inviting among sandwich concepts. Overall design and workflow reflect cultural roots that demand craftsmanship, attention to detail, and simplicity. Wood furniture and hand-painted murals are reminiscent of an earlier time, reinforcing Schlotzsky’s® brand integrity.




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