Take
a scoop out of the frozen treats industry, and own your own Haagen-Dazs
franchise.
Financial
Qualifications
Minimum $200,000 net worth (exclusive of primary residence/personal
automobile/personal property); liquid assets of $80,000.
Total
Investment
$86,850 to $397,100
(Varies by location and project)
The Häagen-Dazs
Shoppe Company, Inc. seeks operators who choose Häagen-Dazs
because they believe the brand can help them achieve their personal
and financial goals through product excellence, superior customer
service and a franchise relationship based on dedication and integrity.
About
Us
 Since
the beginning, Häagen-Dazs has sought to innovate and bring
new frozen dessert experiences to its customers, including distinctive
flavors such as Vanilla Swiss Almond, Butter Pecan and Dulce de
Leche to name just a few. Häagen-Dazs was also the first to
introduce the world to ice cream bars for a grown up palate, with
the introduction of the Häagen-Dazs® ice cream bar line
in 1986. Other super premium innovations followed, with Frozen Yogurt
in 1991, Sorbet in 1993, and the Italian inspired Häagen-Dazs®
Gelato line in 2000. To this day, Häagen-Dazs remains committed
to developing exceptional new super premium frozen dessert experiences,
releasing new flavors every year.
Franchise
Support
Our mission:
To provide every customer with the highest quality dessert eating
experience, begins with support of our franchisees.
 Assistance
throughout the development process - Two-week
initial training class at headquarters in Minneapolis, MN
- Initial on-site
training and assistance upon opening a Häagen-Dazs® Shop
- On-going
marketing and promotional support
- On-going
operational and marketing/business planning support
- Ability to
operate under the Häagen-Dazs® trademark.
Site
Selection
When
considering a site for Häagen-Dazs Shop, each location's specific
characteristics must be evaluated:
Malls/Outdoor
Malls
- Upscale
anchors and upscale/cutting edge tenant mix
- Designer,
factory and/or brand outlets considered
- Regional
Malls (2 or more major anchors, mid-range to upscale tenants)
- Outdoor Malls:
Upscale/Power Centers/Lifestyle Centers preferred (2 or more national/regional
anchors)
Kiosks
- Regional
Malls (2 or more anchors, mid-range to upscale tenants)
Prominent location in high traffic corridor or corner "mouth"
food court
Street/Small
Center Locations
- Upscale
commerical business district (office and residential mix)
- High visibility
location, near restaurants and theaters (popular tourist areas)
- Strong foot
traffic counts, evening and weekend traffic
Unique
Locations
- Individual
characteristics
- High profile
settings
- Work closely
with landlords
- Airports,
Theme Parks, Conventoin Centers, Casino, Hotel/Restorts, Universities
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