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| El Pollo Loco Franchise Information:
ONE HOT CONCEPT
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The
secret to El Pollo Loco's success is our great tasting food.
Our menu has a broad and deep consumer acceptance across a
wide span of demographic and socioeconomic sectors and is
a healthy alternative to traditional fast food. HOT FACTS:
- $1,555,000.00
company AUV*
- 2.47 to 1 sales
to investment ratio*
- 27.8% operating
margin*
- 68% cash on
cash return*
- 50% lunch and
50% dinner during 13-hour operating day*
- The highest
AUV of any combined franchised and company-operated chicken
concept in the country**
- Exclusive development
territories
- Solid track
report with 25 years experience
- End cap, in-line
and freestanding drive-thru options
- Strong
catering opportunities
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The first El
Pollo Loco, or "The Crazy Chicken," began as a roadside
chicken stand in the small town of Guasave on Mexico's Pacific Coast.
It featured an authentic family recipe-fresh chicken marinated in
special herbs, spices and citrus juices and then flame-grilled to
perfection. The restaurant quickly became a local favorite. In 1980,
the first California restaurant opened.
Today, El Pollo
Loco is owned by American Securities Capital Partners, a New York-based
equity investment group and Company Management. The tradition continues
with signature dishes that satisfy consumers desire for flavorful
food that fits well with today's healthy lifestyles. We're currently
flame-grilling marinated chicken in 322 El Pollo Loco restaurants:
137 are owned and operated by the company and 185 are owned by franchisees.
Top-Notch
Support
We’ve assembled
an experienced senior management team as well as a dedicated franchise
support staff to help you get your new restaurant up and running.
We provide the following:
Operations
- Franchise operations
support with Franchise Consultants who are specifically
assigned to new franchisees to keep them continually updated
on new information and procedures important to their business
Marketing
- Grand
opening marketing plans specifically tailored to your new
market to help you build strong sales from the moment you
open your doors
- State-of-the-art
marketing intranet site with turn key marketing programs
and materials
- On-going
product development to keep your menu fresh and relevant
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Real Estate
- Our
expert real estate team will work with you in market planning
and site selection to determine the best possible locations
for your restaurants
Training
- Seven weeks
pre-opening training for franchisee and restaurant managers
- Franchise training
consultants offering on-going training programs for crew
and management
- Support and
guidance in recruiting, hiring, training and retaining the
top employees
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CATCH THE FIRE! Here's What It Takes
- Desire to
provide a unique and relevant product
- Current multi-unit
restaurant operator or investor seeking to diversify portfolio
- Minimum net
worth of $1.5 million with liquidity of $750,000
- An interest
in opening a minimum of three locations in 48 months
- Recognize
the value of investing in and expanding with a restaurant chain
that has a solid track record
*Source:
El Pollo Loco 2005 UFOC, freestanding drive-thru company units only
**Nation's Restaurant News, June 28, 2004
For New York residents: This advertisement is not an offering. An
offering can only be made by a prospectus filed first with the Department
of Law of the State of New York. Such filing does not constitute
approval by the Department of Law.
This
is not an offer for a franchise. An offer for a franchise is made
only by the means of the franchisor's Uniform Franchise Offering
Circular (UFOC).
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