FOR IMMEDIATE RELEASE:

Koko Fitclub signs multi-unit agreement For MASSACHUSETTS
First Location to Open in Needham in Late Autumn

Boston, ma, SEPT 9, 2009:  Koko FitClub, LLC, the technology company that is reinventing the fitness franchise business, today announced that FitFuture LLC, has signed a multi-unit area development agreement to operate Koko FitClubs in Massachusetts. The second Koko FitClub location in the state is slated to open in Needham by November.

Through its patented Koko Smartraining System™ Koko FitClub is completely reinventing personal training by infusing technology into the workout experience.  Its Smartraining System enables Koko FitClub to replace expensive personal trainers with technology to precisely analyze each member's unique fitness level; and it designs a customized training plan based on individual fitness goals and ability. The Koko Smartraining System then delivers unique workouts on its proprietary strength and cardio equipment, packing all the benefits of a 60-90 minute personal training session into just 30 minutes or less.

The Smartraining technology also provides an amazingly easy-to-operate business for franchisees through software programs that run much of the operation.  Because of the technology, a club can be run by one person and can be open nearly 24 hours a day.

According to Adam Landry, co-owner of FitFuture LLC and recent MBA recipient from Babson College, "Koko FitClub is the ideal business opportunity for my partner and me.  We were looking for something totally new and cutting edge that incorporated our passion for fitness and our desire to help people stay healthy.  Koko FitClub's patented system does all that."

"What attracted us from the beginning is that Koko FitClub provides members with the luxury of personal training, without having to pay the high cost of a personal trainer," said Paul Romeo, co-owner and former television film producer. "The monthly fee for unlimited personal training in a Koko FitClub costs the same — or less — than the price a person typically pays for just one session with a personal trainer at any other club.  And as new business owners, Koko provides us with incredible support to get us up and running."

Koko FitClub has invested nearly $10,000,000 in developing the one-of-kind technology since 2003, which provides Koko FitClub's co-ed membership with world-class personal strength and cardio training for at a fraction of the cost of traditional gyms.

About Koko FitClub
Koko FitClub, a technology company that is completely reinventing the fitness franchise business, is designed for franchisees that want to be at the forefront of an entirely new concept of fitness, health and technology.  Its patented Smartraining System technology, developed by founders Mike Lannon and Mary Obana with assistance from the Director of the MIT Center for Sport Innovation, enables Koko to provide consumers with unlimited personal training at a remarkably low cost and provides franchisees with an end-to-end system to run the operation. Today, after more than 100,000 exercise sessions completed and millions of calories burned, the Koko Smartraining System is recognized as the most dynamic automated strength and cardio personal training system in fitness. In 2008, the company received the coveted Nova7 award for industry innovation in the fitness industry. Koko FitClub is the exclusive fitness franchisor to offer the Smartraining System.  For additional information visit http://www.kokofitclub.com.

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