Koko Fitclub signs multi-unit agreement For New York/New JERSEY AREA

First 2 Locations to Open by November in Jersey City, NJ

Boston, MA, July 15, 2009: Koko FitClub, LLC, the technology company that is reinventing the fitness franchise business, today announced that Michael Ander LLC, DBA Koko FitClub, has signed a multi-unit, area development agreement to operate Koko FitClubs in New Jersey and New York City. The first two Koko FitClub locations are expected to open in Jersey City by November. This agreement follows closely on the heels of Koko FitClub's recent award of area development rights for the Baton Rouge, Louisiana and Oklahoma City, Oklahoma territories.

Michael Ander, the President of Michael Ander LLC, has a background in information technology and operations. At Cornell University Ander earned both an undergraduate and two Masters Degrees (one in Public Administration and one in Business Administration). He began his technology career working for four years in network design and support and systems integration while at Cornell. After receiving his graduate degrees he continued in IT at investor research firm, Innovest Strategic Value Advisors, where he rose to become Director of Operations. A New Jersey native and Manhattan resident, Michael is also a touring musician as the lead singer and songwriter for Tactylics, a funk rock band.

According to Ander, "Having spent most of my career in IT, I fully understand the power that technology brings to an industry. Koko FitClub clearly has a huge and distinct advantage in that regard relative to a traditional gym." Koko has taken a ‘Google' approach to fitness-using information to tailor the fitness experience to each individual and doing it in a way that's incredibly simple, fast and effective for the 'user'. There's nothing like Koko anywhere."

As Ander noted, what makes Koko FitClub so unique is that it provides consumers with the luxury of personal training, without having to pay the high cost of a personal trainer. The monthly fee for unlimited personal training in a Koko FitClub costs the same — or less — than the price a person typically pays for just one session with a personal trainer.

Through its patented Smartraining™ technology, Koko FitClub also provides an amazingly easy-to-operate business for franchisees.

"Our Smartraining System not only makes it easy for our members to reach their goals, it also makes it easy for our franchise owners to be successful," said Koko FitClub Company Founder, Mary Obana. "Our technology does most of the daily work on-site, so owners can focus on growing their business, not on running it."

Obana added, "Koko FitClubs are designed to operate with just one part-time staff member, yet still provide a very high level of service for its members that they can't get anywhere else."

It is the company's patented Koko Smartraining System that delivers this high value service. Obana estimates the company has invested nearly $10,000,000 in developing the one-of-kind technology since 2003, which provides Koko FitClub's co-ed membership with world-class personal strength and cardio training for at a fraction of the cost of traditional gyms.

About Koko FitClub
Koko FitClub, a technology company that is completely reinventing the fitness franchise business, is designed for franchisees that want to be at the forefront of an entirely new concept of fitness, health and technology. Its patented Smartraining System technology, developed by founders Mike Lannon and Mary Obana with assistance from the Director of the MIT Center for Sport Innovation, enables Koko to provide consumers with unlimited personal training at a remarkably low cost and provides franchisees with an end-to-end system to run the operation. Today, after more than 100,000 exercise sessions completed and millions of calories burned, the Koko Smartraining System is recognized as the most dynamic automated strength and cardio personal training system in fitness. In 2008, the company received the coveted Nova7 award for industry innovation in the fitness industry. Koko FitClub is the exclusive fitness franchisor to offer the Smartraining System. For additional information visit http://www.kokofitclub.com. -###-