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Question:
"What is Franchising?"
Answer: A method
of distributing products or services through a proven concept. An initial
investment is required of the franchisee paid to the franchisor, who grants
the franchisee the right to utilize his trademarks and tradename.
Question:
"Is franchising right for me?"
Answer:
If you desires to own your own business and be your own boss, then there
may be a place for you in franchising. The concept of franchising affords
individuals to be in business for themselves, not by themselves. Franchisors
have established standards and rules, sometimes making decisions that
you might not agree with. Before you invest, investigate
ensure that
you understand the franchise model and that it is one with which you agree.
A priority for success in a franchise is to follow the proven concept
and programs. You don't have to re-invent the wheel!
Question:
"What can
a franchise do for me that I cannot do for myself?"
Answer:
A franchise is already a functioning business system.
As a franchisee you can step into an already established concept, with
much less risk for failure. Most importantly, it provides you with brand
recognition. And, often times the Franchisor provides financing and national
accounts.
Question:
"What should I consider before buying a franchise?"
Answer:
There are a lot of factors that you should consider while researching
to purchase for a franchise. Consider: the type of experience required
in the business, a complete description of the business, the track record
of the franchiser, how other franchisees in the same system are doing,
what is the total cost to get into the franchise, the terms and conditions
of the franchise contract, the financial condition of the company and
its system.
Question:
"What are areas for considering negotiating while purchasing a
franchise?"
Answer: Key
areas for negotiation are: What will the franchiser do that you can't?
What territorial or other boundaries are defined for your franchises?
Are there rebate programs (if applicable) and/or refunds that you can
qualify for? How long have these programs been in place and how successful
have they been? What is the advertising plan and how have the advertising
dollars been spent and how much is allocated for your market? Terms and
conditions, and, does the franchisor negotiate on your behalf with leasing
agents, canter management, financial institutions, suppliers and others.
Question:
"What kinds of business lend themselves to franchising?"
Answer:Virtually
every business form you can imagine lends itself to franchising.
Question:
"How
can I find a lawyer who specializes in franchising?"
Answer:You
can start by checking with your state bar association. Many state bar
associations allow member lawyers to identify the areas of practice in
which they specialize, and franchise or distribution law is a recognized
specialty in an increasing number of states.
Question:"What
is a Uniform Franchise Offering Circular (UFOC)?"
Answer: This
is the document supplied by the franchiser to prospective franchisees
that describes in detail the franchise offering. It should be the focal
point of the initial review of the franchise. In the law, it supercedes
and overrules anything that is printed or said by other franchise literature
and the sales persons representing the franchiser. In other words, if
the sales person tells you one thing and the UFOC tells you something
different, the UFOC rules.
It is a good idea to get legal assistance in understanding and interpreting
UFOC's if you don't feel comfortable with them.
Question:
"Who should I contact to learn about a particular franchise?"
Answer: Talk
to everybody who knows something about that franchise. This includes present
franchise owners, past owners, the franchise company representatives,
professional advisors such as CPA's and lawyers.
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